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The Future of Banking: new technologies, AI and data utilization for effective marketing strategies

The Future of Banking: new technologies, AI and data utilization for effective marketing strategies

The white paper provides an in-depth analysis of digital transformation in the banking sector, focusing on how AI is revolutionizing...

10 Audiences to map to improve your Retention

10 Audiences to map to improve your Retention

Not all customers are the same, and treating them equally can mean wasting valuable resources. This white paper explores how...

AI in Marketing: regulatory standards, technical approaches and best practices for data-driven projects

AI in Marketing: regulatory standards, technical approaches and best practices for data-driven projects

Artificial Intelligence is transforming marketing and data management, but the regulatory landscape is constantly evolving. From GDPR to the AI...

Predictive AI in Business: Models, Applications and Competitive Benefits

Predictive AI in Business: Models, Applications and Competitive Benefits

In this white paper we explore the potential of Predictive AI, one of the most practical and transformative branches of...

AI-Driven Reset: How to Redesign the Automotive Funnel

AI-Driven Reset: How to Redesign the Automotive Funnel

The automotive sector is undergoing a profound transformation: longer purchase cycles, less predictable customers, and evolving business models. In this...

Optimizing Paid Campaigns with Bytek Prediction Platform

Optimizing Paid Campaigns with Bytek Prediction Platform

The manual presents an advanced approach to paid media management through the use of the Bytek Prediction Platform, with a specific...

Predictive Value-Oriented Media Activation with Bytek Prediction Platform

Predictive Value-Oriented Media Activation with Bytek Prediction Platform

Exclusive manual to Predictive Value-Oriented Media Activation: a technical overview of how to leverage Predicted LTV and Action Prediction models to turn early user...

A New AI-Driven Framework for Pharma & Beauty

A New AI-Driven Framework for Pharma & Beauty

Developed in collaboration with PYPE, an agency within the Made to Stay group, this white paper introduces an operational framework designed for Pharma &...