Press Releases

Dec 15, 2025 · Bytek

Bytek and Adenty Combine Expertise to Navigate the Post-Cookie Era

Milan, December 15 2025 – Bytek, the MarTech company of the Datrix Group, announces a new strategic partnership with Adenty,...

Read Article

Dec 1, 2025 · Bytek

Brands for Less Group Chooses Bytek Prediction Platform: AI Powering Customer Acquisition

Milan, October 23, 2025 – Bytek, the martech company of Datrix Group, announces a new initiative in collaboration with Brands...

Read Article

Dec 1, 2025 · Bytek

ByTek’s (Datrix Group) Audience AI solution chosen by L’Oréal Italia to improve customer acquisition and retention performance

Milan, July 24 2024 – ByTek, the martech company of Datrix Group, has launched a new initiative with L’Oréal Italia...

Read Article

Dec 1, 2025 · Bytek

Bytek and Fusion5: a New Synergy to Unlock Business Data Potential Through AI

Milan, September 30, 2025 – Bytek, a tech company within the Datrix Group specializing in predictive solutions for marketing and...

Read Article

Dec 1, 2025 · Bytek

Bytek and Plant ICT join forces: a new alliance is born to drive digital innovation for businesses

Milan, July 15, 2025 – Bytek, the martech company of the Datrix group, has signed a strategic partnership with Plant...

Read Article

Dec 1, 2025 · Bytek

Bytek and t2ó: a Partnership to connect Data, Artificial ntelligence, and Performance Marketing

Milan, October 27, 2025 – Bytek, a Datrix Group tech company specializing in predictive solutions for marketing and sales, announces...

Read Article

Dec 1, 2025 · Bytek

Strategic rebranding for Bytek (Datrix Group): focus on AI and international growth

Milano, February 18 2025 – Bytek, the MarTech company of the Datrix Group (a group listed on Euronext Growth Milan...

Read Article

Dec 1, 2025 · Bytek

WellMakers by BNP Paribas and Bytek: “Transforming people’s wellbeing through AI and data”

Milan, July 7 2025 – BNP Paribas is accelerating its strategy in the corporate wellbeing space by leveraging data, artificial...

Read Article

Dec 1, 2025 · Bytek

Anonymised and Bytek partnership enables secure first-party data activation for expanded customer reach

11 November 2025, London – Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation...

Read Article