Predictive Marketing Platform for Marketing Innovators
From insights to activation: build smarter journeys powered by predictive customer intelligence.
The Challenge
From insights to activation: build smarter journeys powered by predictive customer intelligence.
Unified & Activation-Ready
The Bytek Prediction Platform (BPP) solves these challenges by giving marketing teams a unified, predictive, activation-ready view of every customer, without writing code.
Bidding Enhancement
Marketers can activate purchase probability, predicted LTV, or product-interest scores as high-frequency platform signals, massively improving campaign efficiency.
- Google Ads gains continuous predictive conversion value → improved tROAS.
- Meta Ads receives enriched signals → better algorithmic learning.
- DV360 can optimize to predicted outcomes rather than last-click events.
Predictive signals solve the problem of sparse conversions and broken attribution, allowing marketers to activate value-based strategies even when events are not frequent enough.
Predictive Segmentation & Audience Building
Inside Audience Manager, marketers can build audiences using first-party attributes, behavioral aggregations, and predicted outcomes.
Examples:
- “Users likely to make a purchase in 7 days”
- “Customers with high LTV but at risk of churning”
- “Users showing interest in specific product categories”
Audiences update dynamically and sync directly to activation platforms.
Personalized Customer Journeys Across Email, CRM & On-Site
With unified attributes and predictions, marketers can orchestrate personalized journeys across email automation tools, CRM platforms, and website personalization tools.
Examples:
- Trigger campaigns based on predicted next purchase.
- Tailor content by inferred interests.
- Prioritize high-LTV users for premium experiences.
Activation & Martech Integrations
Through Signals Manager, predictions and attributes flow into:
- Google Ads & Meta
- CRM tools
- Marketing automation platforms
- Proprietary systems via the User API
This ensures all tools operate with the same enriched customer intelligence. Everything stays fresh, synchronized, and actionable.
Self-Service Data Enrichment
With Feature Composer, marketers can build their own metrics without depending on engineering. These feed into:
- Segmentation
- Personalization
- Predictive modeling
- Content automation workflows
