Merge first-party data, creating a Single Customer View.
Use AI to enrich customer data, getting insights and predictions.
Integrate AI-enriched customer data into the tools you use.
Capture high-granularity web events with persistent ID and hash PIIs.
Expert oversight to keep your AI aligned with your goals—plus premium white-glove onboarding and activation support. Our team reviews, refines, and guides every step to ensure quality, safety, and a smooth start.
With Bytek Prediction Platform you can power smarter bidding with AI-driven predictions. Bytek’s platform sends pLTV scores, conversion likelihood, and custom model outputs directly to Google Ads and Meta Ads.
Improve ROAS and reduce CPA using predictive models.
Increase engagement using AI-powered segmentation.
Deliver personalized experiences at scale.
Turn raw data into predictions to run your forecasts.
Enhance omnichannel customer experiences.
Target the right customers at the right time.
Transform digital banking experiences with AI.
Convert free users into high-value subscribers.
Acquire and retain customers more efficiently.
Build your customer prediction models in hours, not weeks.
Discover the benefits of our Partner Program
AI and marketing from theory to practice.
A look at past and future events.
Growth and innovation through knowledge.
Key details on the Bytek Prediction Platform.
AI & data for growth.
Official announcements and updates.
The answers to your questions, all in one place.
Bytek Prediction Platform connects to a specific view located on the customer’s Google BigQuery, which contains the data required by the algorithms and an encrypted and anonymous customer identifier. These data enter our platform, where they are processed to extract the enriched data from the algorithms and are then downloaded, avoiding any collection and storage of the initial raw data. Subsequently, thanks to the Audience Manager, Signal Manager or Dump modules, the data is sent to paid media or marketing automation systems for activation strategies.
Yes. BPP runs on secure cloud infrastructure, supports role-based access control, and processes personal data only when explicitly agreed upon.
- Custom AI Models (e.g., purchase prediction, churn, LTV, product interests) - Self-service feature engineering (build attributes without code) - Advanced segmentation using raw, aggregated, and modeled data -Value-based activation (e.g., bidding strategies based on predicted purchase likelihood)
No. Bytek Prediction Platform can operate standalone, reading data from your Marketing Data Warehouse. However, it can be also used in addition to your existing CDP.
Implementation timelines typically range from 2 to 6 weeks, depending on: number of data sources to be pulled into your data warehouse (if you are not already storing data there), data quality and structure, level of customization (e.g., custom features or AI models), integration requirements with activation platforms.
Talk to our expert to explore how to optimize your strategies with our platform.
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