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Company

At Bytek, we believe in the transformative power of data and artificial intelligence to revolutionize marketing and sales

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L’Oreal BNP ParkinGo Eleonora Bonucci SportNetwork Exeed Fluida Sicav Locauto ACS Unitus IUL Moto.it BOF PMC DF

Our Company

We work alongside of Italy's leading banks, brands, and retailers, and we are proud to be at the forefront of technological change.

MarTech Branch

MarTech Branch Of Datrix

Our company represents the MarTech branch of the Datrix Group, an international ecosystem of vertical B2B software companies powered by artificial intelligence and listed on the stock exchange in Italy.

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Data Science and Marketing Expertise

In a modern landscape combining data science and marketing expertise is crucial. By combining these two fields, businesses can gain a more comprehensive understanding of their customers and their behavior. Data science can help identify patterns and trends in customer data, while marketing expertise can help interpret those patterns and turn them into actionable insights.

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Data Science Expertise
Our Vision

Our Vision

Our Vision is rooted in our expertise in data collection and analysis, with a focus on real business KPIs. We recognize future challenges such as privacy-focused technologies, increasingly complex systems and unpredictable user behaviors. That's why we develop cutting-edge, future-proof technologies, placing innovation and experimentation at the heart of our transformation.

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Built-in AI Algorithms

Aware of the disruptive power of artificial intelligence, we help companies navigate complexity with advanced AI models capable of generating accurate predictions and strategic insights.

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Data Science & Technology

Data Science provides the tools to analyze large amounts of data and extract insights from it.

Digital Marketing Expertise

Marketing expertise enables businesses to understand their customers' needs and preferences.

Resources

In-depth articles, white papers and research covering AI, data, as well as marketing and sales strategies.

Bytek
3 Feb 2026

Cookieless Identity Resolution: a Practical Guide for Marketing Teams

Bytek
1 Dec 2025

User Identification Techniques: beyond Third-Party Cookies

Bytek
1 Dec 2025

Toward the Modern Data Stack: composability and adaptability