Google Cloud Next 2026

Bytek attended Google Cloud Next ’26 in Las Vegas, the flagship event by Google Cloud, connecting with data leaders, innovators, and enterprises shaping the future of AI. At Booth 3723, we showcased how the data warehouse can evolve into a true engine for predictive intelligence and activation.

At the core of our presence was the Bytek Prediction Platform, officially recognized as Google Cloud Ready – BigQuery for BI, ML, and Advanced Analytics, a designation that validates our ability to integrate natively with BigQuery while meeting the highest standards in performance, reliability, and interoperability defined by Google Cloud.

Our platform operates directly within BigQuery, unifying and enriching first-party data from multiple sources such as CRM, web and app analytics, media, and business systems, and applying predictive AI models to generate actionable signals that can be immediately activated across marketing, media, and business processes, without moving or duplicating data. This warehouse-native, zero-copy approach enables companies to reduce architectural complexity, improve data governance and security, and significantly accelerate time-to-value, transforming BigQuery from a storage layer into a decisioning and activation engine.

For organizations operating in complex and fast-moving environments, this translates into less time spent evaluating tools and managing infrastructure, and more focus on building high-impact, data-driven strategies, from value-based bidding and personalization to data monetization and advanced analytics.

Being part of Google Cloud Next ’26 reinforced Bytek’s position within the Google Cloud ecosystem and represented an opportunity to share our vision of predictive AI working directly where data lives, enabling faster, smarter, and more scalable decision-making.

At Booth 3723, we connected with companies exploring how to unlock the full potential of their first-party data and shared practical perspectives on warehouse-native AI activation.