Bytek attended Web Summit Vancouver, the new global event by Web Summit bringing one of the world’s most influential tech ecosystems to North America. The conference gathered thousands of startups, investors, corporates, and industry leaders to explore the future of AI, digital transformation, and innovation.
During the event, we shared our expertise in data activation and AI applied to marketing, presenting Bytek Prediction Platform: our solution designed to transform first-party data into predictive insights and concrete activations across the entire customer lifecycle, directly within the data warehouse.
As part of the Italian delegation organized by Italian Trade Agency (ICE), we had the opportunity to connect with companies, partners, and innovators from across the global tech ecosystem, exchanging ideas on how predictive AI is reshaping marketing and customer activation strategies.
