📘 Our new guide is out: How to do Google Value Bidding & Value Optimization the right way - powered by Prediction Modeling. Read the manual →
Feb 23, 9:00 am - 6:00 pm, EST
JW Marriott Desert Springs Resort, CA

eTail Palm Springs 2026

Paolo Dello Vicario
Paolo Dello Vicario
Ceo @Bytek
Daniel Gill
Daniel Gill
Business Development Representative @Bytek
Luca Filigheddu
Luca Filigheddu
Senior Executive, Business Development @Bytek

Bytek is attending eTail West, one of the leading international events for the retail and eCommerce industry, bringing its approach to Predictive Intelligence and first-party data activation to Las Vegas.

During the event, we’ll be exhibiting at our own booth, booth 419, where we’ll meet retailers, brands, and marketing teams to show how AI can support faster, more effective, and measurable decisions across the entire customer journey.

Why meet us

We’ll show how retail brands can build an omnichannel predictive ecosystem capable of overcoming data fragmentation and turning scattered signals into AI-driven, truly measurable activations.

By unifying online and offline data, Bytek enables the creation of a single customer view, continuously enriched with predictive models of interest, intent, and value. On this foundation, AI replaces static segmentation and makes it possible to anticipate customer behavior across the full customer journey.

Specifically, we’ll share how to:

  • unify and normalize web, app, CRM, and transactional data into a consistent customer profile.

  • enrich profiles with predictive signals usable for targeting, exclusion, and personalization.

  • activate these signals continuously across paid media, CRM, and onsite personalization.

  • connect digital signals and physical sales through offline conversion reporting.

  • measure activation impact in terms of match rate, predictive uplift, and campaign performance, using metrics designed to guide operational decisions.

This approach makes it possible to build high-value audiences, optimize value-based bidding strategies, and continuously adapt campaigns based on predictive insights, delivering tangible improvements in performance and ROI.

At booth 419, we’ll focus on predictions that matter: Action Prediction models, Predicted LTV, AI-based clustering, and interest modeling designed to support day-to-day marketing execution, not just analysis.
All with immediate activation across paid media, email/SMS, push notifications, and real-time personalization—without adding technological complexity.

Who it’s for

Retailers, eCommerce leaders, marketing and data teams looking to reduce CAC, increase conversions and customer value, and evolve their data-driven strategies toward a scalable, measurable, enterprise-ready model.

Let’s discuss your goals and explore how to take AI from data to action.
Want to book a meeting in advance? Get in touch and secure your slot.