The CommUnity International Forum – Rome Edition 2026 brought together agencies and professionals from across Europe to exchange ideas, explore emerging trends, and create new opportunities for collaboration in the fields of communication and technology.
As part of the agenda, Claudio Zamboni, Co-Founder & Partner at Datrix Group, and Luca Filigheddu, Senior Executive, Business Development at Bytek, took the stage at 9:30 with the session “Actionable AI for Modern Agencies.”
The session highlighted how agencies can leverage the Bytek Prediction Platform to turn data into actionable insights for their clients, improving campaign performance and enabling more effective, data-driven decision-making.
