Explore the latest news, strategies, and insights on AI, Data, and Marketing Automation.
AI So far, we have learned to use artificial intelligence mainly as an interlocutor. We ask it a question and receive...
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AI Audience building is a fundamental component of any data-driven marketing strategy. From advertising campaign planning and communication personalization to customer...
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AI In contemporary digital advertising, platforms increasingly operate as automated optimization systems. Solutions such as Google and Meta base bidding, targeting,...
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AI In recent years, digital marketing has undergone a significant evolution: from an approach based on manual rules and static optimizations...
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AI Today we frequently talk about first-party data, but what precisely are they? First-party data can be divided into two main...
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AI Artificial intelligence is revolutionising the corporate sector, offering advanced tools to analyse data and understand user behaviour. Through machine learning...
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AI Event-driven marketing (EDM) is a strategy that enables companies to respond immediately to specific user behaviors, such as visiting a...
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