In today’s digital landscape, responsible data management is no longer optional, it’s essential. Regulations like the GDPR in Europe and the CCPA in the United States require companies to handle user data transparently and securely, with the aim of protecting individual rights and strengthening trust.
Bytek addresses these needs with a platform specifically designed to ensure security, anonymity, and full regulatory compliance: the Bytek Prediction Platform.
What GDPR and CCPA Require
Data protection regulations such as GDPR and CCPA have redefined the way companies collect, manage and activate personal information, imposing strict standards of transparency, control and security. Below is a concise overview of the two regulations.
General Data Protection Regulation (GDPR)
In effect across the European Union since 2018, the GDPR sets clear rules for the processing of personal data belonging to EU citizens. It applies to all organizations—whether based in Europe or not, that collect or manage data from EU residents.
Key principles include:
- Explicit consent required for data collection and processing;
- User rights to access, modify or delete their data;
- Data controller accountability in managing information;
- Mandatory breach notification within 72 hours.
California Consumer Privacy Act (CCPA)
The CCPA governs the privacy of California residents. It grants individuals the right to know what personal data is collected, request its deletion, and opt out of its sale or sharing. Transparency and user control are the guiding principles of this regulation.
Bytek Prediction Platform: Built for Privacy
The Bytek Prediction Platform is an enterprise-grade solution designed to enable predictive marketing while fully respecting privacy regulations, with a structured and transparent approach.
First-party, consented data only
The platform processes only data collected directly from customers through owned channels, and only with users’ explicit consent.
No direct processing of personal data
User data is never processed in plain form. All information is encrypted within the client’s database prior to integration, and no external transfers occur without proper authorization.
Aggregated and anonymized data handling
Once integrated, data is aggregated and associated with anonymous identifiers. This ensures complete protection of personal identity during the generation of predictive signals.
Compliant activation across marketing and paid media channels
Signals such as product interest or purchase propensity are shared with advertising and marketing automation platforms in a privacy-compliant manner, without exposing user data.
Technical compliance documentation available
Bytek provides all necessary technical documentation upon request, supporting internal audits, DPO checks, or data protection assessments.
The Benefits of a Privacy-First Predictive Platform
Adopting a platform designed with privacy-by-design principles offers several advantages:
- Full compliance with legal requirements;
- Greater trust from customers and users;
- Reliable, legally valid data for activation;
- More effective and targeted marketing and advertising activities;
- A secure, scalable system built for complex environments.