Press Releases

Feb 24, 2026 · Bytek

Bytek joins the Google Cloud Ready – BigQuery program

Milan, February 24 2026 – Bytek, a Datrix martech company specializing in Predictive Intelligence and data activation, announces that it...

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Dec 15, 2025 · Bytek

Bytek and Adenty Combine Expertise to Navigate the Post-Cookie Era

Milan, December 15 2025 – Bytek, the MarTech company of the Datrix Group, announces a new strategic partnership with Adenty,...

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Dec 1, 2025 · Bytek

Brands for Less Group Chooses Bytek Prediction Platform: AI Powering Customer Acquisition

Milan, October 23, 2025 – Bytek, the martech company of Datrix Group, announces a new initiative in collaboration with Brands...

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Dec 1, 2025 · Bytek

ByTek’s (Datrix Group) Audience AI solution chosen by L’Oréal Italia to improve customer acquisition and retention performance

Milan, July 24 2024 – ByTek, the martech company of Datrix Group, has launched a new initiative with L’Oréal Italia...

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Dec 1, 2025 · Bytek

Bytek and Fusion5: a New Synergy to Unlock Business Data Potential Through AI

Milan, September 30, 2025 – Bytek, a tech company within the Datrix Group specializing in predictive solutions for marketing and...

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Dec 1, 2025 · Bytek

Bytek and Plant ICT join forces: a new alliance is born to drive digital innovation for businesses

Milan, July 15, 2025 – Bytek, the martech company of the Datrix group, has signed a strategic partnership with Plant...

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Dec 1, 2025 · Bytek

Bytek and t2ó: a Partnership to connect Data, Artificial ntelligence, and Performance Marketing

Milan, October 27, 2025 – Bytek, a Datrix Group tech company specializing in predictive solutions for marketing and sales, announces...

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Dec 1, 2025 · Bytek

Strategic rebranding for Bytek (Datrix Group): focus on AI and international growth

Milano, February 18 2025 – Bytek, the MarTech company of the Datrix Group (a group listed on Euronext Growth Milan...

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Dec 1, 2025 · Bytek

WellMakers by BNP Paribas and Bytek: “Transforming people’s wellbeing through AI and data”

Milan, July 7 2025 – BNP Paribas is accelerating its strategy in the corporate wellbeing space by leveraging data, artificial...

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