Bytek Insights

AI

Mar 26, 2026 · Bytek

Smart Bidding: how to optimize advertising campaigns with data-driven models

In recent years, digital marketing has undergone a significant evolution: from an approach based on manual rules and static optimizations...

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Data

Feb 3, 2026 · Bytek

Cookieless Identity Resolution: a Practical Guide for Marketing Teams

The gradual deprecation of third-party cookies has not simply removed a tracking technology. It has fundamentally challenged the way brands...

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Data

Dec 1, 2025 · Bytek

User Identification Techniques: beyond Third-Party Cookies

In the dynamic digital ecosystem, user identification is the cornerstone on which targeted and personalized marketing strategies are built. The...

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Data

Dec 1, 2025 · Bytek

Toward the Modern Data Stack: composability and adaptability

Technological evolution in the business environment, particularly in the marketing sector, is undergoing a phase of profound transformation thanks to...

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Data

Dec 1, 2025 · Bytek

The importance of Customer Lifetime Value: forecasting and advanced strategies with AI

In the marketing world, understanding the long-term value of a customer is crucial to the success of any business strategy....

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Data

Dec 1, 2025 · Bytek

The Stages of Data Management in a Headless CDP

These days, companies are increasingly investing in new technologies capable of collecting and aggregating various types of data to make...

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Regulation

Dec 1, 2025 · Bytek

The Impact of Digital Acts on Audience Targeting Strategies

Today there is a need to adopt new approaches to audience creation, which deviate significantly from the strategies employed in...

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Measurement

Dec 1, 2025 · Bytek

Strategies for generating and measuring incremental impact in advertising

In the context of advertising, a significant transformation is taking place thanks to the growing adoption of artificial intelligence-based advertising...

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Data

Dec 1, 2025 · Bytek

Predictive Lead Scoring: approaches and strategies to maximize results

In the world of performance marketing, one of the most powerful tools at our disposal is the lead scoring algorithm....

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