Bytek Insights

Data

Dec 1, 2025 · Bytek

How to leverage the Modern Data Stack to improve marketing and sales performance

Organizations have gone through significant digital transformation over time, geared toward the integration and optimization of internal processes through the...

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Data

Dec 1, 2025 · Bytek

Interest Analysis and AI: customization, automation and reporting to maximise ROI

In the last few years, artificial intelligence has transformed the way companies handle data and interact with customers, opening up...

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Data

Dec 1, 2025 · Bytek

Optimizing Lead Generation: the role of Predictive Lead Scoring

In today’s competitive landscape, companies must constantly refine their marketing strategies to maximize efficiency and achieve tangible results. Lead generation,...

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Data

Dec 1, 2025 · Bytek

Predictive Customer Lifetime Value as a key tool for optimising marketing and customer loyalty

Customer Lifetime Value (cLTV) is one of the most strategic metrics in modern marketing, as it allows companies to assess...

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Data

Dec 1, 2025 · Bytek

Predictive Lead Scoring: approaches and strategies to maximize results

In the world of performance marketing, one of the most powerful tools at our disposal is the lead scoring algorithm....

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Data

Dec 1, 2025 · Bytek

The Stages of Data Management in a Headless CDP

These days, companies are increasingly investing in new technologies capable of collecting and aggregating various types of data to make...

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Data

Dec 1, 2025 · Bytek

The importance of Customer Lifetime Value: forecasting and advanced strategies with AI

In the marketing world, understanding the long-term value of a customer is crucial to the success of any business strategy....

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Data

Dec 1, 2025 · Bytek

Toward the Modern Data Stack: composability and adaptability

Technological evolution in the business environment, particularly in the marketing sector, is undergoing a phase of profound transformation thanks to...

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Data

Dec 1, 2025 · Bytek

User Identification Techniques: beyond Third-Party Cookies

In the dynamic digital ecosystem, user identification is the cornerstone on which targeted and personalized marketing strategies are built. The...

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