Bytek Insights

AI

May 4, 2026 · Bytek

Signal Engineering: the new infrastructure of ad performance in the post cookie era

In contemporary digital advertising, platforms increasingly operate as automated optimization systems. Solutions such as Google and Meta base bidding, targeting,...

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AI

Mar 26, 2026 · Bytek

Smart Bidding: how to optimize advertising campaigns with data-driven models

In recent years, digital marketing has undergone a significant evolution: from an approach based on manual rules and static optimizations...

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Data

Feb 3, 2026 · Bytek

Cookieless Identity Resolution: a Practical Guide for Marketing Teams

The gradual deprecation of third-party cookies has not simply removed a tracking technology. It has fundamentally challenged the way brands...

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Data

Dec 1, 2025 · Bytek

User Identification Techniques: beyond Third-Party Cookies

In the dynamic digital ecosystem, user identification is the cornerstone on which targeted and personalized marketing strategies are built. The...

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Data

Dec 1, 2025 · Bytek

Toward the Modern Data Stack: composability and adaptability

Technological evolution in the business environment, particularly in the marketing sector, is undergoing a phase of profound transformation thanks to...

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Data

Dec 1, 2025 · Bytek

The importance of Customer Lifetime Value: forecasting and advanced strategies with AI

In the marketing world, understanding the long-term value of a customer is crucial to the success of any business strategy....

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Data

Dec 1, 2025 · Bytek

The Stages of Data Management in a Headless CDP

These days, companies are increasingly investing in new technologies capable of collecting and aggregating various types of data to make...

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Regulation

Dec 1, 2025 · Bytek

The Impact of Digital Acts on Audience Targeting Strategies

Today there is a need to adopt new approaches to audience creation, which deviate significantly from the strategies employed in...

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Measurement

Dec 1, 2025 · Bytek

Strategies for generating and measuring incremental impact in advertising

In the context of advertising, a significant transformation is taking place thanks to the growing adoption of artificial intelligence-based advertising...

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