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Feb 11, 9:30 am - 6:00 pm, EST
Dubai Internet City

Step Dubai 2026

Luca Filigheddu
Luca Filigheddu
Senior Executive, Business Development @Bytek
Manuela Stragapede
Manuela Stragapede
Key Account Manager MENA & Italy @Navla a brand of Bytek
Paolo Dello Vicario
Paolo Dello Vicario
Ceo @Bytek

We attended STEP Conference Dubai, one of the leading tech and startup events in the MENA region, bringing together founders, investors, tech companies, and innovators from around the world. The 2026 edition, which took place on February 11–12 at Dubai Internet City, was centered around the theme “Intelligence Everywhere: The AI Economy”, exploring how artificial intelligence was reshaping business models, finance, creativity, and technology development. Bytek was present with its own booth, offering the opportunity to meet our team and discover our approach to predictive AI.

With over 8,000 participants, hundreds of startups, and numerous global companies involved, STEP represented a key meeting point for the innovation ecosystem and a valuable space for networking, idea exchange, and new international connections.

Being part of the event reinforced Bytek’s presence in a fast-moving global tech landscape, helping us build relationships, share our vision, and take part in the conversations shaping the future of data-driven marketing and digital innovation.