PPC Hero Conference 2025

Bytek attended Hero Conf 2025, the leading international event for paid search and performance marketing, bringing to the stage an advanced vision of bidding powered by predictive intelligence. At our booth, attendees explored the capabilities of the Bytek Prediction Platform, while Paolo Dello Vicario, CEO of Bytek, presented the talk “Value Bidding on Steroids: Predicting Lead and Customer Value from First-Party Data to Increase Performance.”

In today’s increasingly complex digital landscape, advertising platforms tend to optimize for short-term actions like quick conversions or immediate revenue, often wasting budget on low-quality leads or unprofitable customers. The inability to track offline sales in real time or understand repeat purchase behavior means that optimization signals often arrive too late to truly guide decision-making.

This is where the Value Bidding on Steroids strategy proved essential: an approach that maximizes the power of first-party data to predict the future value of each user from their very first interaction. During the session, Paolo demonstrated how to implement predictive models that generate lead scores, conversion probabilities, and estimated LTV from the earliest touchpoints, turning every data point into a signal ready for activation across platforms like Google, Meta, and more.

For participants, it was a unique opportunity to see in action a strategy that shifted the focus from simple conversions to the full customer lifecycle value, boosting short-term performance while increasing long-term profitability.