Bytek will be at eCom Edit: Health & Beauty East 2026, joining eCommerce and digital leaders from the health, beauty, and wellness sectors for a day focused on growth, customer experience, and the evolution of online retail.
During the event, we’ll explore how first-party data and predictive AI can help brands move beyond generic segmentation, recognize customers with higher potential, improve acquisition and retention strategies, and deliver more relevant experiences across the customer journey.
We’ll also discuss how behavioral, transactional, CRM, and eCommerce data can be used to build predictive signals for audience activation, personalization, customer lifetime value, churn prevention, repeat purchases, and more efficient media investment.
