From free user to loyal customer, anticipating every step.
Integrate and enrich your data to turn it into predictive actions that anticipate behaviors, personalize experiences, and guide each user from registration to subscription, all the way to long-term loyalty.
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SaaS Challenges
The sector is facing significant changes, driven by technological evolution and new consumer expectations.
Fragmented Data Management
Behavioral, transactional, and demographic data live in silos, making it difficult to understand who is about to churn, who is ready to upgrade, and who can become a high-value customer.
Declining Engagement and Reactivation Challenges
After registration, many users quickly reduce their interaction with the platform. Without a predictive view that identifies early signs of disengagement, it becomes difficult to reactivate them, guide them toward other features, and sustain subscription growth over time.
Personalization that doesn’t Scale
As the user base grows, maintaining the same level of engagement becomes harder. Predictive AI helps scale personalization without losing precision or relevance.
Solutions
Predict customer behaviors and needs to transform insights into actionable strategies.
User Prediction and Unified Data
Integrate behavioral, demographic, and spending information into a complete view of each user, enriched by models such as Predictive LTV and Action Prediction. Identify loyal customers, anticipate churn, and uncover new growth opportunities.
Schedule a MeetingValue Based Paid Campaigns
Use Action Prediction and Predictive LTV models to power bidding strategies based on real user value. Optimize budget allocation and performance by targeting users with the highest subscription propensity and long-term return.
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Cross-Channel Predictive Audiences
Build intelligent, evolving segments that combine behavioral data, interests, and predictive probabilities. Activate paid media campaigns, marketing automation flows, and personalized journeys designed to increase engagement and lifetime value.
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