Milan, February 24 2026 – Bytek, a Datrix martech company specializing in Predictive Intelligence and data activation, announces that it has joined the Google Cloud Ready – BigQuery program after meeting the requirements for the BI, ML, and Advanced Analytics category.
This achievement, which follows Bytek joining Google Cloud Marketplace, is recognition that Bytek’s solutions can integrate natively and optimally with the BigQuery autonomous data to AI platform, in compliance with stringent technical standards and best practices defined by Google Cloud.
The Google Cloud Ready – BigQuery designation is awarded at the end of a validation process conducted by Google Cloud teams, designed to help ensure high levels of performance, reliability, and interoperability in enterprise environments.
How the Bytek Prediction Platform works
At the core of this recognition is the Bytek Prediction Platform, designed to transform first-party data into predictive signals ready for activation.
The platform operates directly on BigQuery, unifying and enriching data from heterogeneous sources – such as web and app analytics, CRM, media, and business systems – and applying AI and machine-learning models to generate predictive insights that support operational decision-making.
The signals produced by the platform can be leveraged for advanced business intelligence, advanced analytics, and data-driven activation use cases, helping companies improve performance, relevance, and the overall impact of their initiatives.
More trust, less complexity for Bytek customers
Bytek’s Google Cloud Ready – BigQuery designation offers immediate and tangible value for customers. They can benefit from:
- Greater confidence in choosing a partner solution validated by Google Cloud;
- Faster selection and adoption processes, thanks to a platform that is already tested and certified;
- Less time spent evaluating tools, with more focus on building high-impact business solutions.
This advantage is particularly relevant in complex environments, where speed, scalability, and data reliability are critical success factors for analytics and AI projects.
A warehouse-native, zero-copy approach
The designation also recognizes Bytek’s distinctive technological approach, based on a warehouse-native, zero-copy model.
The platform works directly within BigQuery, without duplicating or moving data across environments, enabling companies to unlock the value of their first-party data more efficiently, securely, and at scale, while reducing architectural complexity and implementation time.
A strategic step within the Google Cloud ecosystem
Joining the Google Cloud Ready – BigQuery program strengthens Bytek’s, and the Datrix Group’s, position within the Google Cloud ecosystem and opens up new collaboration opportunities, including joint communication and go-to-market initiatives, increased visibility as a certified partner, and ongoing dialogue with BigQuery product teams.
“Joining the Google Cloud Ready – BigQuery program validates our vision of an AI that doesn’t move data, but enables it where it lives. Today, the challenge is no longer just to predict, but to orchestrate: by integrating traditional machine learning with new reasoning systems, we transform the data warehouse into an agentic environment designed for the performance and lifecycle marketing use cases we care most about. This warehouse-native approach allows companies to move from simple insights to truly intelligent agents capable of generating tangible impact, making predictive value-based bidding, monetization, and hyper-personalization concrete and scalable,” comments Paolo Dello Vicario, Co-Founder of Datrix and CEO of Bytek.
