Milan, October 27, 2025 – Bytek, a Datrix Group tech company specializing in predictive solutions for marketing and sales, announces a partnership with t2ó, an international agency headquartered in Madrid with a presence across Europe and Latin America, recognized for its ability to combine strategy, media, and technology in an integrated digital marketing approach.
The collaboration stems from the shared goal of offering companies an end-to-end data activation model, from behavioral and predictive analysis to media planning and omnichannel performance optimization. The integration between the Bytek Prediction Platform and t2ó’s strategic expertise enables brands to turn first-party data signals into high-value marketing and sales actions, reducing both budget waste and decision-making time.
AI and Data-Driven Marketing for Sustainable Growth
In an increasingly fragmented ecosystem, companies must learn to interpret user signals predictively to create relevant and measurable experiences.
Through this collaboration, Bytek’s prediction and detection models can be natively integrated into t2ó’s media and CRM strategies, enabling the optimization of ad spend based on the expected customer value and improving long-term retention.
“The collaboration with t2ó represents an opportunity to fully leverage the potential of the predictions generated by the Bytek Prediction Platform in the paid media landscape.” said Paolo Dello Vicario, Co-Founder of Datrix and CEO of Bytek. “Having a performance-oriented partner with a strong strategic vision allows us to activate advanced insights in a tangible way, turning them into real value for brands.”
An Integrated and Operational Approach
t2ó combines strategic planning, media execution, and proprietary technology to build consistent and scalable customer journeys. The collaboration with Bytek introduces a predictive, data-centric dimension into every stage of the process, thanks to models that estimate purchase propensity and customer value, identify interests and preferences, and automatically segment users into homogeneous clusters, providing instantly actionable insights.
Thanks to its flexible architecture, the Bytek Prediction Platform connects directly to existing data environments through a warehouse-native approach, integrating seamlessly with CRMs, media platforms, and martech tools. This enables t2ó to activate predictive models within already established operational workflows.
“The integration between our strategic and media expertise and Bytek’s predictive capabilities allows us to take a further step toward truly data-driven marketing. By connecting insights, technology, and creativity, this partnership enables us to build increasingly personalized and measurable value journeys that deliver tangible results for brands.”, said Alessandro Scartezzini, Chief of Innovation at t2ó Italy.
A First Shared Success
The partnership has already delivered concrete results through joint projects leveraging predictive value bidding strategies, enabling campaign optimization based not only on conversions but also on the expected customer value. The combination of Bytek’s analytical power and t2ó’s execution capabilities has demonstrated how an AI-driven approach can enhance lead quality, increase media ROI, and guide marketing decisions through a value-driven logic. The shared goal is now to extend this model to new markets and industries, continuing to transform data into a constant engine of growth and value.
