Milan, July 15 2025 – Bytek, the martech company of the Datrix group, has signed a strategic partnership with Plant ICT, an Italian startup specialized in developing tailor-made digital solutions to optimize business processes.
The agreement combines Plant ICT’s consulting-driven approach with Bytek’s proprietary suite of predictive models, offering companies a concrete and immediately operational solution powered by data and artificial intelligence.
Bytek brings to the partnership its advanced AI models - Action Prediction, Predictive LTV, AI RFM Clustering, and Interests Module - enabled by an API-first architecture and an interface designed for SaaS use, with built-in security, versioning, and governance.
- Action Prediction: estimates the probability that a user will perform a relevant action (e.g., purchase, registration), assigning a predictive score that helps prioritize resources, activate marketing automation flows, and optimize bidding and media spend.
- Predictive LTV (cLTV): forecasts the future economic value of customers to guide budget allocation, acquisition strategies, and automated loyalty programs.
- AI RFM Clustering: builds predictive segments based on recency, frequency, and monetary value to activate loyalty, re-engagement, retargeting, exclusion, and lookalike acquisition campaigns.
- Interests Module: identifies thematic and product-related interests using NLP and embeddings to enrich CRMs, personalize content, and improve targeting.
Plant ICT enhances these capabilities with a tailor-made approach: business needs analysis, technical integration, and the design of actionable solutions built around the insights generated by predictive models.
“We are excited to collaborate with Plant ICT, a partner that combines deep expertise in managing complex IT projects with strong experience supporting enterprise clients and understanding their business needs.
Their technological vision and ability to integrate advanced solutions like our Bytek Prediction Platform are a key added value for accelerating AI adoption in marketing,” says Luca Filigheddu, Senior Executive, Business Development at Bytek.
“At Plant ICT, we believe that innovation is not just a matter of technology, but a cultural journey that begins with a deep understanding of the business.
Our goal is to guide companies through this journey, helping them evolve and create lasting value through smart, practical, and sustainable solutions.
By combining our expertise in software development and system integration with the AI innovation of the Bytek Prediction Platform, we bring to life smart solutions that anticipate the future,” says Stefano Minelli, CEO of Plant ICT.
The shared goal is to turn AI into practical, operational tools that enhance efficiency, personalization and ROI, aligning technology with business objectives in a direct and measurable way.
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