September 30, 2025 – Bytek, a tech company within the Datrix Group specializing in predictive solutions for marketing and sales, announces a new strategic partnership with Fusion5, an international firm with offices across the Middle East and Europe, recognized as a key enabler of digital transformation in both the public and private sectors.
The collaboration aims to deliver an integrated ecosystem of expertise to businesses, especially within the dynamic context of the United Arab Emirates, combining the predictive power of the Bytek Prediction Platform with the execution-oriented approach of Fusion5, which supports some of the region’s leading brands throughout their digital transformation journeys, from strategy to technical implementation, with a strong focus on customer experience, intelligent processes, and scalable solutions.
AI as a Driver of Growth
In a landscape where companies must manage a multitude of touchpoints, fragmented signals, and increasingly high customer expectations, the ability to predict behaviors and anticipate needs becomes a decisive competitive advantage. Thanks to the partnership between Bytek and Fusion5, the predictive models of the Bytek Prediction Platform can be natively integrated into digital platforms, CRMs, and omnichannel environments, enabling personalized journeys tailored to each customer’s needs
“We’re truly excited to launch this partnership with Fusion5, a company with deep market knowledge and extensive experience in the UAE. This collaboration strengthens our regional presence and enables us to deliver highly focused, effective solutions to local businesses. We’re confident that the combination of our predictive capabilities with Fusion5’s network and delivery expertise will open up new opportunities for innovation and growth.”, says Luca Filigheddu, Senior Executive, Business Development at Bytek.
An Integrated Approach, for Real Results
Fusion5 is recognized for its ability to design and deliver end-to-end digital solutions, ranging from requirements analysis and architectural design to implementation, integration, and post go-live governance. With solid experience in the public sector, telecommunications, as well as in education and enterprise, it stands out as a strategic partner for organizations aiming to accelerate their digital transformation journey. In synergy with the architectural flexibility of the Bytek Prediction Platform – built on an API-first framework and accessible through an intuitive SaaS interface – the partnership enables ready-to-use solutions, reducing setup times and eliminating integration bottlenecks.
“We are excited to bring AI-based solutions to market for our network and clients, and we are confident that Bytek will be a key asset in strengthening our offering in predictive modelling and precision marketing. This collaboration allows us to anticipate consumer needs and create new growth opportunities,” emphasizes Natale Panella, Head of Digital and Product at Fusion5.
