Milan, October 23, 2025 – Bytek, the martech company of Datrix Group, announces a new initiative in collaboration with Brands for Less (BFL) Group, an off-price retail chain operating in the GCC and Southeast Asia regions with a headquarter in the UAE. This partnership stems from Datrix Group’s strategic expansion in the region, reinforcing its commitment to the Emirati market.
The project's objective is to enhance customer acquisition performance through marketing automation and paid media strategies, leveraging a more effective approach to collecting, managing and analyzing first-party data.
At the core of this collaboration is Bytek Prediction Platform, an AI-powered solution that enables Brands for Less to reconcile user behavior, aggregating and centralizing data from physical stores and its online platform.
The platform provides Brands for Less Group with a comprehensive and detailed overview of its audience, allowing for optimized communication campaigns and stronger brand awareness. Specifically, the Bytek Prediction Platform enables:
- Predictive LTV Assignment
Advanced AI models estimate each customer’s lifetime value, from new buyers to existing loyal clients, helping identify the most valuable segments for upselling campaigns via email and delivering enriched conversion signals to advertising platforms. - Customer Clustering
Using AI-driven algorithms, customers are segmented into specific clusters (Top Client, Loyal Client, Churning Client), enabling the creation of high-performing seed audiences for advertising campaigns.
Thanks to these features, the group gains a complete view of customer purchasing behavior, optimizing digital marketing strategies and improving high-value customer acquisition.
Moreover, by sending enriched conversion signals and first-party audiences to advertising platforms, Brands for Less Group can better identify high-potential consumers, distinguishing between occasional buyers and future loyal clients.
“We’re excited to partner with Brands for Less Group, bringing Bytek’s AI-driven prediction platform to the heart of their marketing strategy. This collaboration demonstrates our ongoing commitment to the UAE market and our dedication to helping local brands transform their data into actionable insights, boosting customer acquisition and loyalty in an increasingly competitive landscape.” commented Luca Filigheddu, Senior Executive Business Development at Bytek.
Designed to ensure the highest standards of security and privacy, the platform will offer Brands For Less users personalized experiences, strengthening their loyalty.
