Bytek Prediction Platform connects to a specific view located on the customer’s Google BigQuery, which contains the data required by the algorithms and an encrypted and anonymous customer identifier.
These data enter our platform, where they are processed to extract the enriched data from the algorithms and are then downloaded, avoiding any collection and storage of the initial raw data.
Subsequently, thanks to the Audience Manager, Signal Manager or Dump modules, the data is sent to paid media or marketing automation systems for activation strategies.
