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Bytek Insights

Explore the latest news, strategies, and insights on AI, Data, and Marketing Automation.

Dec 1, 2025 · Bytek

Evolving tracking in marketing: from privacy challenges to Artificial Intelligence opportunities

In recent years, data tracking in marketing has undergone a rapid and profound evolution, driven by significant regulatory and technological...

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Measurement

Dec 1, 2025 · Bytek

Strategies for generating and measuring incremental impact in advertising

In the context of advertising, a significant transformation is taking place thanks to the growing adoption of artificial intelligence-based advertising...

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Bytek Insights

Evolving tracking in marketing: from privacy challenges to Artificial Intelligence opportunities

Strategies for generating and measuring incremental impact in advertising

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