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Bytek Insights

Explore the latest news, strategies, and insights on AI, Data, and Marketing Automation.

Data

Dec 1, 2025 · Bytek

From Data to Value: turning First-Party Data into competitive advantages

In the context of digital marketing, the concept of First Party Data takes a central role, defining itself as the...

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Data

Dec 1, 2025 · Bytek

Interest Analysis and AI: customization, automation and reporting to maximise ROI

In the last few years, artificial intelligence has transformed the way companies handle data and interact with customers, opening up...

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Data

Nov 29, 2025 · Bytek

Predictive Scoring for Lead Generation: Boost Conversions with AI

In the landscape of digital marketing, the ability to identify and nurture high-quality leads has become a crucial factor for...

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Bytek Insights

From Data to Value: turning First-Party Data into competitive advantages

Interest Analysis and AI: customization, automation and reporting to maximise ROI

Predictive Scoring for Lead Generation: Boost Conversions with AI

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