Fluida’s Predictive Shift: From Reactive Campaigns to Value-Driven Growth

Operating in a highly competitive B2B SaaS market, Fluida was facing rising acquisition costs, long and delayed conversion cycles, and limited visibility into which leads were truly likely to convert or generate long-term value. Media platforms optimized campaigns on short-term signals, while real revenue emerged months later, resulting in wasted budget and low predictability across the funnel.

Together with t2ó and Bytek, Fluida shifted from reactive lead generation to a predictive AI-driven approach, centralizing first-party data in BigQuery and activating real-time conversion probability and value signals directly across Google Ads and Meta. Static rules and generic audiences were replaced by predictive models capable of anticipating outcomes and guiding media investment toward high-potential leads.

This shift allowed Fluida to significantly improve conversion efficiency across the entire funnel. By concentrating marketing and sales efforts on high-intent leads, the company achieved a 40% increase in conversion rate, while the introduction of predictive, value-based bidding led to a 70% reduction in Customer Acquisition Cost, dramatically reducing wasted media spend and aligning investment with real business outcomes.