Success Stories
Fluida’s Predictive Shift: From Reactive Campaigns to Value-Driven Growth
Fluida moved beyond volume-driven lead generation, adopting predictive intelligence to prioritize high-intent, high-value leads. This shift aligned media and sales around a more efficient funnel, optimized on future business value rather than short-term clicks.
40%
Increase in conversion rate
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Iper’s Data Revolution: Predictive AI for Smarter Retail Marketing
Iper unified online and offline data in BigQuery and activated the Bytek Prediction Platform to strengthen identity resolution, enable in-store conversion measurement, and optimize media activation around real customer value.
+20%
Effective match rate on first-party audiences
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