Bytek Tag, engineered for marketers
Privacy-safe customer signals that strengthen targeting, enrich measurement, and unlock AI-driven strategies.
Bytek Tag by Adenty is the proprietary pixel developed by Bytek together with Adenty, Bytek’s technical partner, to capture high-granularity web events, automatically collect and hash PIIs and stream them directly into the client’s BigQuery environment in near real time. The system generates a proprietary probabilistic persistent ID that becomes the user identifier of the Data Warehouse data model, enabling consistent, privacy-safe tracking natively integrated with the Bytek Prediction Platform.
What Drives Bytek Tag by Adenty
Cookie restrictions, fragmented identities, and unstable data flows hinder the ability to capture reliable signals and turn them into AI-ready insights.
Incomplete signals and broken cross-device tracking
Cookie deprecation, Intelligent Tracking Prevention(ITP), browser blocking, and fragmented sessions significantly reduce the volume and reliability of web events. Companies no longer have stable identifiers to interpret real user behavior.
Heterogeneous, non-standardized data that is hard to integrate
Events collected across tools lack uniform structure: they are incomplete, non-normalized, and difficult to merge with CRM, media platforms, or AI models.
Dependency on third-party tracking with limited control over IDs and data quality
External scripts and vendors offer little visibility into persistent IDs, PII hashing, quality rules, and data warehouse flows. This leads to delays, inconsistencies, and weak foundations for AI activation and advanced media strategies.
Our Solution with Bytek Tag by Adenty
Bytek Tag by Adenty is designed to solve today’s signal, identity, and data-quality challenges with a warehouse-native, integrated approach that gives brands consistent, reliable, and fully-owned customer data.
Data Collection Engine
The pixel assigns a cross-domain persistent ID to every user, enabling consistent tracking even in cookieless environments. It automatically detects emails, phone numbers, CRM IDs, and product/category parameters in real time, anonymising all personal sensitive data (hashed client-side using the SHA-256 standard). Events are streamed as raw, structured data into BigQuery, enriched with navigation, context, and custom attributes.
| Compare Features | Bytek Tag | GA4 | GTM Server-Side | Jentis / ID5 | Segment |
|---|---|---|---|---|---|
| Browser-side anonymization of personal data (SHA-256 hashing, Google-compliant) | |||||
| Persistent cross-site ID | |||||
| Reduced data loss from ITP / ad blockers | |||||
| Raw, real-time event streaming into the client’s BigQuery | |||||
| No data preparation or reconciliation required | |||||
| Direct integration with predictive attributes (LTV, Interests, Propensity, etc.) |
Warehouse-Native Data Model
All events are streamed into the client’s BigQuery environment in near real time and follow a warehouse-native structure designed to minimise data loss and maximise signal quality. Unlike traditional tracking solutions, Bytek Tag by Adenty delivers raw, privacy-safe, activation-ready data: PII anonymized directly from the browser, a persistent cross-site ID, reduced impact from ITP and ad blockers, and no extra work needed to prepare or reconcile data. Because the model is already aligned with the Bytek Prediction Platform, it can be enriched immediately with predictive attributes.
Activation Layer & AI-Readiness
The persistent ID provides a much more accurate view of the user than standard GA4 identifiers. It maintains continuity when cookies reset and can merge web and mobile activity whenever a unifying signal(like an email, phone number, or login) is detected. This results in significantly better user deduplication, enabling cleaner audiences and stronger activation signals.
Bytek Tag by Adenty also carries predictive attributes (interests, pcLTV, action prediction, etc.), powering real-time personalization, predictive audiences, and revenue-driven activation across analytics, ads platforms, CRM systems, and on-site experiences.
