Bytek will be attending Hero Conf 2025, the leading international event for paid search and performance marketing, bringing to the stage an advanced vision of bidding powered by predictive intelligence. In addition to meeting us at our booth to explore the capabilities of the Bytek Prediction Platform, don’t miss the talk “Value Bidding on Steroids: Predicting Lead and Customer Value from First-Party Data to Increase Performance”, presented by Paolo Dello Vicario, CEO of Bytek.

In today’s increasingly complex digital landscape, advertising platforms tend to optimize for short-term actions like quick conversions or immediate revenue, often wasting budget on low-quality leads or unprofitable customers. The inability to track offline sales in real time or understand repeat purchase behavior means that optimization signals arrive too late to truly guide decision-making.

This is where the Value Bidding on Steroids strategy comes in: an approach that maximizes the power of first-party data to predict the future value of each user from their very first interaction. During the session, Paolo will demonstrate how to implement predictive models that generate lead scores, conversion probabilities, and estimated LTV from the earliest touchpoints turning every data point into a signal ready for activation across platforms like Google, Meta, and more.

An unmissable opportunity to see a strategy in action that shifts focus from mere conversion to full customer lifecycle value, driving stronger short-term results and long-term profitability.