AI Festival 2026
Bytek took part in the AI Festival 2026, the international event dedicated to Artificial Intelligence that brings together experts, companies, startups, and investors to explore ethical and business applications of AI.
The 2026 edition took place in Milan on January 21–22 at Bocconi University, featuring a rich agenda of keynotes, panels, and real-world use cases focused on AI, data science, and innovation.
Bytek was present with a booth and delivered a scheduled talk on January 21, from 4:00 to 4:20 PM, titled: “Data Science for Marketers: Predictive Modeling and Incremental Activations Based on First-Party Data”, presented by Camilla Varrella, Marketing & Communication Specialist at Bytek.
The session showcased how the Bytek Prediction Platform enables an advanced use of first-party data through a zero-copy architecture, capable of unifying, enriching, and activating information without adding operational complexity.
Three real-world cases were presented: the adoption of Value-Based Bidding for Fluida, personalization through Interest Modeling in the Wellmakers project, and omnichannel optimization with predictive models for Iper La Grande I, highlighting how these approaches help marketing teams accelerate time-to-value and drive more informed activation decisions.
