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A New AI-Driven Framework for Pharma & Beauty
Explore how intelligent activation of first-party data, predictive modeling, advanced segmentation and omnichannel use cases are transforming Pharma & Beauty, in collaboration with PYPE.
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Developed in collaboration with PYPE, an agency within the Made to Stay group, this white paper introduces an operational framework designed for Pharma & Beauty brands looking to strategically address the end of third-party cookies, rising media costs, and new privacy challenges.
The focus is on the intelligent activation of first-party data, through:
- a robust infrastructure based on data warehousing and signal management;
- predictive AI models to anticipate customer interests, behaviors, and economic value;
- advanced segmentation, including thematic and product-based algorithms, RFM clustering, and predictive LTV;
- specific use cases for omnichannel activation, advertising campaign optimization, and customer acquisition management.
The result is a proprietary, measurable, and future-proof approach designed to boost performance marketing in Pharma & Beauty with greater precision, efficiency, and control.
