# Bytek Prediction Platform - Customer Data Platform with Predictive AI

> The Bytek Prediction Platform (BPP) is an enterprise-grade Composable Customer Prediction Platform designed to unlock the full value of first-party data. BPP allows businesses to centralize, model, and activate behavioral, CRM, and transactional data through a secure, cloud-native infrastructure. By combining identity resolution, AI-based predictive and descriptive models (e.g. Action Prediction, Predicted LTV, Interest Analysis), and direct integrations with media and CRM systems, BPP empowers marketing and sales teams to deliver hyper-personalized customer experiences and maximize ROI.
You can power value based bidding use cases, optimize media budget with advanced micro targeting and segmentation, power personalized experiences on the website and through emails, enrich you CRM, drive better forecasts.

This document provides a transparent index of all publicly accessible URLs, APIs, and model endpoints connected to Bytek’s AI-driven customer prediction capabilities.


> The following URLs and resources represent the predictive and descriptive model endpoints, signal activation modules, and documentation portals linked to the BPP. These endpoints are used to generate conversion propensity scores, personalize customer journeys, and optimize bidding strategies across platforms such as Google Ads, Meta (via CAPI), CRM systems, and email automation tools.

Models are trained exclusively on the client’s first-party data within their cloud data warehouse (BigQuery, Redshift, Snowflake, Azure Synapse, or Databricks), ensuring data sovereignty and GDPR compliance.


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## Pages

- [Education](https://www.bytek.ai/industries/education/)
- [Bytek and Adenty Combine Expertise to Navigate the Post-Cookie Era](https://www.bytek.ai/press-releases/bytek-and-adenty-combine-expertise-to-navigate-the-post-cookie-era/)
- [Automotive](https://www.bytek.ai/industries/automotive/)
- [Navla](https://www.bytek.ai/partners/navla/)
- [Pype](https://www.bytek.ai/partners/pype/)
- [Fusion5](https://www.bytek.ai/partners/fusion5/)
- [Plant ICT](https://www.bytek.ai/partners/plant-ict/)
- [Shinrai](https://www.bytek.ai/partners/shinrai/)
- [Bytek Tag](https://www.bytek.ai/platform/bytek-tag/)
- [Accelerated Marketing Data Warehouse Setup for Predictive Activation](https://www.bytek.ai/platform/human-in-the-loop/marketing-data-warehouse-setup/)
- [Empower Every Team with Predictive Intelligence](https://www.bytek.ai/teams/)
- [Predictive Marketing Platform for Marketing Innovators](https://www.bytek.ai/teams/marketing/)
- [Unified Predictive Platform for CRM & Lifecycle Marketing](https://www.bytek.ai/teams/data-crm/)
- [Solutions](https://www.bytek.ai/solutions/)
- [Customer Engagement](https://www.bytek.ai/solutions/customer-engagement/)
- [Predictive Value-Oriented Media Activation with Bytek Prediction Platform](https://www.bytek.ai/academy/predictive-value-oriented-media-activation-with-bytek-prediction-platform/)
- [Optimizing Paid Campaigns with Bytek Prediction Platform](https://www.bytek.ai/academy/optimizing-paid-campaigns-with-bytek-prediction-platform/)
- [AI-Driven Reset: How to Redesign the Automotive Funnel](https://www.bytek.ai/academy/ai-driven-reset-how-to-redesign-the-automotive-funnel/)
- [Predictive AI in Business: Models, Applications and Competitive Benefits](https://www.bytek.ai/academy/predictive-ai-in-business-models-applications-and-competitive-benefits/)
- [AI in Marketing: regulatory standards, technical approaches and best practices for data-driven projects](https://www.bytek.ai/academy/ai-in-marketing-regulatory-standards-technical-approaches-and-best-practices-for-data-driven-projects/)
- [10 Audiences to map to improve your Retention](https://www.bytek.ai/academy/10-audiences-to-map-to-improve-your-retention/)
- [The Future of Banking: new technologies, AI and data utilization for effective marketing strategies](https://www.bytek.ai/academy/the-future-of-banking-new-technologies-ai-and-data-utilization-for-effective-marketing-strategies/)
- [AI-Powered Advertising Audiences: Precision Targeting in a Privacy-First Era](https://www.bytek.ai/solutions/paid-media-optimization/ai-powered-audiences/)
- [AI Attribute-Based Retargeting on PIIs](https://www.bytek.ai/solutions/paid-media-optimization/retargeting-pii/)
- [Enhancing Advertising Addressability with AI and First-Party Data](https://www.bytek.ai/solutions/paid-media-optimization/addressability-increase/)
- [Segmentation and Analysis with AI: Activate Value Across Your CRM and Marketing Workflows](https://www.bytek.ai/solutions/crm-and-marketing-strategies/customer-segmentation/)
- [Data Monetization](https://www.bytek.ai/solutions/crm-and-marketing-strategies/data-monetization/)
- [Customer Retention and Churn Prevention through AI: Predicting Drop-off, Acting in Time](https://www.bytek.ai/solutions/crm-and-marketing-strategies/customer-retention/)
- [AI-Powered CRM Enrichment](https://www.bytek.ai/solutions/crm-and-marketing-strategies/crm-enrichment/)
- [Augmented Analytics for Marketing: Extended Intelligence for Decision-Ready Data Analysis](https://www.bytek.ai/solutions/data-analysis/augmented-analytics/)
- [Events](https://www.bytek.ai/events/)
- [PPC Hero Conference 2025](https://www.bytek.ai/events/ppc-hero-conference-2025/)
- [Home Page](https://www.bytek.ai/)
- [Blog](https://www.bytek.ai/blog/)
- [FAQ](https://www.bytek.ai/faq/)
- [Press Releases](https://www.bytek.ai/press-releases/)
- [Anonymised and Bytek partnership enables secure first-party data activation for expanded customer reach](https://www.bytek.ai/press-releases/anonymised-and-bytek-partnership-enables-secure-first-party-data-activation-for-expanded-customer-reach/)
- [Brands for Less Group Chooses Bytek Prediction Platform: AI Powering Customer Acquisition](https://www.bytek.ai/press-releases/brands-for-less-group-chooses-bytek-prediction-platform-ai-powering-customer-acquisition/)
- [ByTek’s (Datrix Group) Audience AI solution chosen by L’Oréal Italia to improve customer acquisition and retention performance](https://www.bytek.ai/press-releases/byteks-datrix-group-audience-ai-solution-chosen-by-loreal-italia-to-improve-customer-acquisition-and-retention-performance/)
- [Bytek and Fusion5: a New Synergy to Unlock Business Data Potential Through AI](https://www.bytek.ai/press-releases/bytek-and-fusion5-a-new-synergy-to-unlock-business-data-potential-through-ai/)
- [Bytek and Plant ICT join forces: a new alliance is born to drive digital innovation for businesses](https://www.bytek.ai/press-releases/bytek-and-plant-ict-join-forces-a-new-alliance-is-born-to-drive-digital-innovation-for-businesses/)
- [Bytek and t2ó: a Partnership to connect Data, Artificial ntelligence, and Performance Marketing](https://www.bytek.ai/press-releases/bytek-and-t2o-a-partnership-to-connect-data-artificial-intelligence-and-performance-marketing/)
- [Strategic rebranding for Bytek (Datrix Group): focus on AI and international growth](https://www.bytek.ai/press-releases/strategic-rebranding-for-bytek-datrix-group-focus-on-ai-and-international-growth/)
- [WellMakers by BNP Paribas and Bytek: "Transforming people’s wellbeing through AI and data"](https://www.bytek.ai/press-releases/wellmakers-by-bnp-paribas-and-bytek-transforming-peoples-wellbeing-through-ai-and-data/)
- [ID Bridging: Cross-Site Identity Unification for Data-Driven Marketing](https://www.bytek.ai/platform/single-customer-view/id-bridging/)
- [Identity Resolution and Single Customer View: The Key to Personalized and Compliant Predictive Marketing](https://www.bytek.ai/platform/single-customer-view/identity-resolution/)
- [Privacy, GDPR and CCPA: Data Protection at the Core of the Bytek Prediction Platform](https://www.bytek.ai/platform/single-customer-view/privacy-gdpr-ccpa/)
- [AI Interest: Semantic Profiling and Behavioral Affinity for AI-Driven Personalization](https://www.bytek.ai/platform/ai-models/interests/)
- [AI RFM Clustering: Behavioral Segmentation Powered by First-Party Data](https://www.bytek.ai/platform/ai-models/ai-rfm-clustering/)
- [Propensity Modeling: Anticipating User Behavior with AI](https://www.bytek.ai/platform/ai-models/action-prediction/)
- [cLTV Predictive Algorithm: Optimizing Customer Value Over Time](https://www.bytek.ai/platform/ai-models/predictive-ltv/)
- [AI-Driven Marketing Data Warehouse: Unification, Analysis, Activation](https://www.bytek.ai/platform/integrations/marketing-data-warehouse/)
- [Comparison](https://www.bytek.ai/comparison/)
- [Warehouse-Native CDP vs Prediction Platform: How Function and Value Shift in Data Activation](https://www.bytek.ai/comparison/warehouse-native-cdp/)
- [Web Analytics vs Prediction Platform: Measure or Predict? Key Differences](https://www.bytek.ai/comparison/web-analytics/)
- [Customer Data Platform vs CRM: Differences, Roles and Synergies Between Two Pillars of Digital Marketing](https://www.bytek.ai/comparison/cdp-vs-crm/)
- [Composable CDP and Prediction Platform: Distinct Architectures for Complementary Goals](https://www.bytek.ai/comparison/composable-cdp/)
- [CDP vs Prediction Platform: The Key Differences](https://www.bytek.ai/comparison/packaged-cdp/)
- [CRM AI vs Prediction Platform: Different Models for Different Goals](https://www.bytek.ai/comparison/crm-ai-module/)
- [Marketing Automation vs Prediction Platform: Differences and Complementarity](https://www.bytek.ai/comparison/marketing-automation/)
- [eCommerce](https://www.bytek.ai/industries/ecommerce/)
- [Financial Services](https://www.bytek.ai/industries/financial-services/)
- [SaaS](https://www.bytek.ai/industries/saas/)
- [Value-Based Bidding on Google with AI](https://www.bytek.ai/solutions/paid-media-optimization/google-value-based-bidding/)
- [Meta Value Optimization with AI](https://www.bytek.ai/solutions/paid-media-optimization/meta-value-optimization/)
- [Platform](https://www.bytek.ai/platform/)
- [Audience Suppression with AI: Operational Efficiency and Strategic Targeting](https://www.bytek.ai/solutions/paid-media-optimization/audience-suppression/)
- [About Us](https://www.bytek.ai/about-us/)
- [Single Customer View](https://www.bytek.ai/platform/single-customer-view/)
- [Cross-Site ID Graph: Connecting Identities for Smarter, Scalable Marketing](https://www.bytek.ai/platform/single-customer-view/id-graph/)
- [AI Models](https://www.bytek.ai/platform/ai-models/)
- [Integrations](https://www.bytek.ai/platform/integrations/)
- [Reverse ETL for AI Marketing: Native Activation of Predictive Attributes in Operational Tools](https://www.bytek.ai/platform/integrations/reverse-etl/)
- [Human in the Loop](https://www.bytek.ai/platform/human-in-the-loop/)
- [Paid Media Optimization](https://www.bytek.ai/solutions/paid-media-optimization/)
- [CRM and Marketing Strategies](https://www.bytek.ai/solutions/crm-and-marketing-strategies/)
- [Data Analysis](https://www.bytek.ai/solutions/data-analysis/)
- [Industries](https://www.bytek.ai/industries/)
- [Retail](https://www.bytek.ai/industries/retail/)
- [Partners](https://www.bytek.ai/partners/)
- [t2ò Italia](https://www.bytek.ai/partners/t2o-italia/)
- [Academy](https://www.bytek.ai/academy/)
- [A New AI-Driven Framework for Pharma & Beauty](https://www.bytek.ai/academy/a-new-ai-driven-framework-for-pharma-beauty/)

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## Posts

- [Event-Driven Marketing and AI: strategies to increase conversions and loyalty](https://www.bytek.ai/blog/event-driven-marketing-and-ai-strategies-to-increase-conversions-and-loyalty/)
- [Interest Analysis and AI: customization, automation and reporting to maximise ROI](https://www.bytek.ai/blog/interest-analysis-and-ai-customization-automation-and-reporting-to-maximise-roi/)
- [Challenges and solutions in using AI to classify user Interests](https://www.bytek.ai/blog/challenges-and-solutions-in-using-ai-to-classify-user-interests/)
- [AI and First Party Data: a synergy for business success](https://www.bytek.ai/blog/ai-and-first-party-data-a-synergy-for-business-success/)
- [Evolving tracking in marketing: from privacy challenges to Artificial Intelligence opportunities](https://www.bytek.ai/blog/evolving-tracking-in-marketing-from-privacy-challenges-to-artificial-intelligence-opportunities/)
- [From Data to Value: turning First-Party Data into competitive advantages](https://www.bytek.ai/blog/from-data-to-value-turning-first-party-data-into-competitive-advantages/)
- [How to leverage the Modern Data Stack to improve marketing and sales performance](https://www.bytek.ai/blog/how-to-leverage-the-modern-data-stack-to-improve-marketing-and-sales-performance/)
- [Interest Analysis and AI: customization, automation and reporting to maximise ROI](https://www.bytek.ai/blog/interest-analysis-and-ai-customization-automation-and-reporting-to-maximise-roi-2/)
- [Optimizing Lead Generation: the role of Predictive Lead Scoring](https://www.bytek.ai/blog/optimizing-lead-generation-the-role-of-predictive-lead-scoring/)
- [Predictive Customer Lifetime Value as a key tool for optimising marketing and customer loyalty](https://www.bytek.ai/blog/predictive-customer-lifetime-value-as-a-key-tool-for-optimising-marketing-and-customer-loyalty/)
- [Predictive Lead Scoring: approaches and strategies to maximize results](https://www.bytek.ai/blog/predictive-lead-scoring-approaches-and-strategies-to-maximize-results/)
- [Strategies for generating and measuring incremental impact in advertising](https://www.bytek.ai/blog/strategies-for-generating-and-measuring-incremental-impact-in-advertising/)
- [The Impact of Digital Acts on Audience Targeting Strategies](https://www.bytek.ai/blog/the-impact-of-digital-acts-on-audience-targeting-strategies/)
- [The Stages of Data Management in a Headless CDP](https://www.bytek.ai/blog/the-stages-of-data-management-in-a-headless-cdp/)
- [The importance of Customer Lifetime Value: forecasting and advanced strategies with AI](https://www.bytek.ai/blog/the-importance-of-customer-lifetime-value-forecasting-and-advanced-strategies-with-ai/)
- [Toward the Modern Data Stack: composability and adaptability](https://www.bytek.ai/blog/toward-the-modern-data-stack-composability-and-adaptability/)
- [User Identification Techniques: beyond Third-Party Cookies](https://www.bytek.ai/blog/user-identification-techniques-beyond-third-party-cookies/)
- [Predictive Scoring for Lead Generation: Boost Conversions with AI](https://www.bytek.ai/blog/predictive-scoring-for-lead-generation-boost-conversions-with-ai/)

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