{"id":2741,"date":"2026-09-09T10:59:18","date_gmt":"2026-09-09T10:59:18","guid":{"rendered":"https:\/\/www.bytek.ai\/eventi\/ecom-edit-health-beauty-east-2026\/"},"modified":"2026-09-14T14:09:39","modified_gmt":"2026-09-14T14:09:39","slug":"ecom-edit-health-beauty-east-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/it\/eventi\/ecom-edit-health-beauty-east-2026\/","title":{"rendered":"eCom Edit: Health &#038; Beauty East 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek ha partecipato a eCom Edit: Health &#038; Beauty East 2026, che ha riunito leader eCommerce e digital dei settori health, beauty e wellness per una giornata di confronto su crescita, customer experience ed evoluzione del retail online.<\/p>\n<p class=\"isSelectedEnd\">Nel corso dell\u2019evento ci siamo confrontati su come first-party data e AI predittiva possano aiutare i brand ad andare oltre segmentazioni generiche, identificare i clienti con maggiore potenziale, rafforzare le strategie di acquisizione e retention e creare esperienze pi\u00f9 rilevanti lungo tutto il customer journey.<\/p>\n<p>Abbiamo inoltre approfondito come dati comportamentali, transazionali, CRM ed eCommerce possano essere trasformati in segnali predittivi per supportare audience activation, personalizzazione, ottimizzazione del Customer Lifetime Value, prevenzione del churn, repeat purchase e una maggiore efficienza degli investimenti media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek ha partecipato a eCom Edit: Health &#038; Beauty East 2026, che ha riunito leader eCommerce e digital dei settori health, beauty e wellness per una giornata di confronto su crescita, customer experience ed evoluzione del retail online. Nel corso dell\u2019evento ci siamo confrontati su come first-party data e AI predittiva possano aiutare i brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1540,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2741","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCom Edit: Health &amp; Beauty East 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek ha partecipato a eCom Edit: Health &amp; Beauty East 2026 per parlare di come AI predittiva e first-party data possano migliorare il valore del cliente, il targeting e le performance eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/it\/eventi\/ecom-edit-health-beauty-east-2026\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCom Edit: Health &amp; 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