{"id":2745,"date":"2026-09-08T11:04:49","date_gmt":"2026-09-08T11:04:49","guid":{"rendered":"https:\/\/www.bytek.ai\/evenements\/dmwf-2026\/"},"modified":"2026-09-14T13:51:54","modified_gmt":"2026-09-14T13:51:54","slug":"dmwf-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/dmwf-2026\/","title":{"rendered":"DMWF 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek a particip\u00e9 au Digital Marketing World Forum North America 2026 afin d\u2019\u00e9changer avec des responsables marketing, des \u00e9quipes digitales et des professionnels du secteur autour des derni\u00e8res \u00e9volutions en mati\u00e8re d\u2019IA, de donn\u00e9es, d\u2019exp\u00e9rience client et de marketing digital.<\/p>\n<p class=\"isSelectedEnd\">L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 l\u2019occasion de discuter de la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es first-party peuvent aider les entreprises \u00e0 mieux comprendre le comportement des clients, identifier les audiences \u00e0 forte valeur, am\u00e9liorer les performances des campagnes, personnaliser les exp\u00e9riences client et prendre des d\u00e9cisions marketing fond\u00e9es sur des donn\u00e9es plus fiables et directement exploitables.<\/p>\n<p>Nous avons \u00e9galement partag\u00e9 notre point de vue sur la mani\u00e8re dont les donn\u00e9es CRM, transactionnelles, comportementales et digitales peuvent \u00eatre transform\u00e9es en signaux pr\u00e9dictifs afin de soutenir l\u2019acquisition client, la r\u00e9tention, l\u2019optimisation de la Customer Lifetime Value, l\u2019activation des audiences, l\u2019efficacit\u00e9 m\u00e9dia et une meilleure coordination entre les diff\u00e9rents canaux marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek a particip\u00e9 au Digital Marketing World Forum North America 2026 afin d\u2019\u00e9changer avec des responsables marketing, des \u00e9quipes digitales et des professionnels du secteur autour des derni\u00e8res \u00e9volutions en mati\u00e8re d\u2019IA, de donn\u00e9es, d\u2019exp\u00e9rience client et de marketing digital. L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 l\u2019occasion de discuter de la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2745","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMWF 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek a particip\u00e9 \u00e0 DMWF North America 2026 pour \u00e9changer sur la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es first-party peuvent am\u00e9liorer la connaissance client, l\u2019activation et les performances marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/fr\/evenements\/dmwf-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMWF 2026 - 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