{"id":2745,"date":"2026-09-08T11:04:49","date_gmt":"2026-09-08T11:04:49","guid":{"rendered":"https:\/\/www.bytek.ai\/evenements\/dmwf-2026\/"},"modified":"2026-09-08T11:04:49","modified_gmt":"2026-09-08T11:04:49","slug":"dmwf-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/dmwf-2026\/","title":{"rendered":"DMWF 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek participera au Digital Marketing World Forum North America 2026 pour rencontrer des responsables marketing, des \u00e9quipes digitales et des professionnels du secteur qui s\u2019int\u00e9ressent aux derni\u00e8res \u00e9volutions en mati\u00e8re d\u2019IA, de donn\u00e9es, d\u2019exp\u00e9rience client et de marketing digital.<\/p>\n<p class=\"isSelectedEnd\">L\u2019\u00e9v\u00e9nement sera l\u2019occasion d\u2019\u00e9changer sur la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es first-party peuvent aider les entreprises \u00e0 mieux comprendre le comportement des clients, \u00e0 identifier les audiences \u00e0 forte valeur, \u00e0 am\u00e9liorer les performances des campagnes, \u00e0 personnaliser les exp\u00e9riences et \u00e0 prendre des d\u00e9cisions marketing bas\u00e9es sur des donn\u00e9es plus fiables et exploitables.<\/p>\n<p>Nous partagerons \u00e9galement notre vision de la mani\u00e8re dont les donn\u00e9es CRM, transactionnelles, comportementales et digitales peuvent \u00eatre transform\u00e9es en signaux pr\u00e9dictifs pour soutenir l\u2019acquisition, la fid\u00e9lisation, l\u2019optimisation de la customer lifetime value, l\u2019activation des audiences, l\u2019efficacit\u00e9 des investissements m\u00e9dia et une meilleure coordination entre les diff\u00e9rents canaux marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek participera au Digital Marketing World Forum North America 2026 pour rencontrer des responsables marketing, des \u00e9quipes digitales et des professionnels du secteur qui s\u2019int\u00e9ressent aux derni\u00e8res \u00e9volutions en mati\u00e8re d\u2019IA, de donn\u00e9es, d\u2019exp\u00e9rience client et de marketing digital. 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