{"id":2736,"date":"2026-09-09T10:59:18","date_gmt":"2026-09-09T10:59:18","guid":{"rendered":"https:\/\/www.bytek.ai\/evenements\/ecom-edit-health-beauty-east-2026\/"},"modified":"2026-09-09T10:59:18","modified_gmt":"2026-09-09T10:59:18","slug":"ecom-edit-health-beauty-east-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/ecom-edit-health-beauty-east-2026\/","title":{"rendered":"eCom Edit: Health &#038; Beauty East 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek participera \u00e0 eCom Edit: Health &#038; Beauty East 2026, aux c\u00f4t\u00e9s de leaders de l\u2019eCommerce et du digital issus des secteurs de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre, pour une journ\u00e9e consacr\u00e9e \u00e0 la croissance, \u00e0 l\u2019exp\u00e9rience client et \u00e0 l\u2019\u00e9volution du retail en ligne.<\/p>\n<p class=\"isSelectedEnd\">Pendant l\u2019\u00e9v\u00e9nement, nous verrons comment les donn\u00e9es first-party et l\u2019IA pr\u00e9dictive peuvent aider les marques \u00e0 d\u00e9passer les segmentations g\u00e9n\u00e9riques, \u00e0 identifier les clients \u00e0 plus fort potentiel, \u00e0 am\u00e9liorer leurs strat\u00e9gies d\u2019acquisition et de fid\u00e9lisation et \u00e0 proposer des exp\u00e9riences plus pertinentes tout au long du parcours client.<\/p>\n<p>Nous aborderons \u00e9galement la mani\u00e8re dont les donn\u00e9es comportementales, transactionnelles, CRM et eCommerce peuvent \u00eatre utilis\u00e9es pour cr\u00e9er des signaux pr\u00e9dictifs au service de l\u2019activation des audiences, de la personnalisation, de la customer lifetime value, de la pr\u00e9vention du churn, des achats r\u00e9p\u00e9t\u00e9s et d\u2019une gestion plus efficace des investissements m\u00e9dia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek participera \u00e0 eCom Edit: Health &#038; Beauty East 2026, aux c\u00f4t\u00e9s de leaders de l\u2019eCommerce et du digital issus des secteurs de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre, pour une journ\u00e9e consacr\u00e9e \u00e0 la croissance, \u00e0 l\u2019exp\u00e9rience client et \u00e0 l\u2019\u00e9volution du retail en ligne. Pendant l\u2019\u00e9v\u00e9nement, nous verrons comment les donn\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2736","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCom Edit: Health &amp; Beauty East 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek participe \u00e0 eCom Edit: Health &amp; Beauty East 2026 pour discuter de la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es first-party peuvent am\u00e9liorer la valeur client, le ciblage et les performances eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/fr\/evenements\/ecom-edit-health-beauty-east-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCom Edit: Health &amp; 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