{"id":2736,"date":"2026-09-09T10:59:18","date_gmt":"2026-09-09T10:59:18","guid":{"rendered":"https:\/\/www.bytek.ai\/evenements\/ecom-edit-health-beauty-east-2026\/"},"modified":"2026-09-14T14:06:53","modified_gmt":"2026-09-14T14:06:53","slug":"ecom-edit-health-beauty-east-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/ecom-edit-health-beauty-east-2026\/","title":{"rendered":"eCom Edit: Health &#038; Beauty East 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek a particip\u00e9 \u00e0 eCom Edit: Health &#038; Beauty East 2026, qui a r\u00e9uni des responsables e-commerce et digitaux des secteurs de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre pour une journ\u00e9e d\u2019\u00e9changes autour de la croissance, de l\u2019exp\u00e9rience client et de l\u2019\u00e9volution du commerce en ligne.<\/p>\n<p class=\"isSelectedEnd\">Tout au long de l\u2019\u00e9v\u00e9nement, nous avons \u00e9chang\u00e9 sur la mani\u00e8re dont les donn\u00e9es first-party et l\u2019IA pr\u00e9dictive peuvent aider les marques \u00e0 aller au-del\u00e0 d\u2019une segmentation trop large, \u00e0 identifier les clients pr\u00e9sentant le plus fort potentiel, \u00e0 renforcer leurs strat\u00e9gies d\u2019acquisition et de r\u00e9tention et \u00e0 proposer des exp\u00e9riences plus pertinentes tout au long du parcours client.<\/p>\n<p>Nous avons \u00e9galement explor\u00e9 la mani\u00e8re dont les donn\u00e9es comportementales, transactionnelles, CRM et e-commerce peuvent \u00eatre transform\u00e9es en signaux pr\u00e9dictifs afin de soutenir l\u2019activation des audiences, la personnalisation, l\u2019optimisation de la Customer Lifetime Value, la pr\u00e9vention du churn, les achats r\u00e9p\u00e9t\u00e9s et une utilisation plus efficace des investissements m\u00e9dia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek a particip\u00e9 \u00e0 eCom Edit: Health &#038; Beauty East 2026, qui a r\u00e9uni des responsables e-commerce et digitaux des secteurs de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre pour une journ\u00e9e d\u2019\u00e9changes autour de la croissance, de l\u2019exp\u00e9rience client et de l\u2019\u00e9volution du commerce en ligne. Tout au long de l\u2019\u00e9v\u00e9nement, nous avons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2736","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCom Edit: Health &amp; Beauty East 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek a particip\u00e9 \u00e0 eCom Edit: Health &amp; Beauty East 2026 pour \u00e9changer sur la mani\u00e8re dont l\u2019IA pr\u00e9dictive et les donn\u00e9es first-party peuvent am\u00e9liorer la valeur client, le ciblage et les performances e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/fr\/evenements\/ecom-edit-health-beauty-east-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCom Edit: Health &amp; 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