{"id":2166,"date":"2025-12-01T05:20:07","date_gmt":"2025-12-01T05:20:07","guid":{"rendered":"https:\/\/www.bytek.ai\/evenements\/conference-ppc-hero-2025\/"},"modified":"2026-06-06T07:38:17","modified_gmt":"2026-06-06T07:38:17","slug":"conference-ppc-hero-2025","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/conference-ppc-hero-2025\/","title":{"rendered":"Conf\u00e9rence PPC Hero 2025"},"content":{"rendered":" \n

Bytek a particip\u00e9 \u00e0 la Hero Conf 2025<\/strong>, l\u2019\u00e9v\u00e9nement international de r\u00e9f\u00e9rence pour le r\u00e9f\u00e9rencement payant et le marketing \u00e0 la performance, en apportant sur sc\u00e8ne une vision avanc\u00e9e des ench\u00e8res aliment\u00e9es par l\u2019intelligence pr\u00e9dictive. Sur notre stand, les participants ont pu explorer les capacit\u00e9s de la Bytek Prediction Platform<\/strong>, tandis que Paolo Dello Vicario, PDG de Bytek, a pr\u00e9sent\u00e9 la conf\u00e9rence \u00ab Value Bidding on Steroids : pr\u00e9dire la valeur des prospects et des clients \u00e0 partir de donn\u00e9es de premi\u00e8re main pour accro\u00eetre la performance. \u00bb<\/em> <\/p> \n \n

Dans le paysage num\u00e9rique de plus en plus complexe d\u2019aujourd\u2019hui, les plateformes publicitaires ont tendance \u00e0 optimiser les actions \u00e0 court terme, comme les conversions rapides ou les revenus imm\u00e9diats, gaspillant souvent le budget sur des prospects de faible qualit\u00e9 ou des clients non rentables. L\u2019incapacit\u00e9 \u00e0 suivre les ventes hors ligne en temps r\u00e9el ou \u00e0 comprendre le comportement d\u2019achat r\u00e9current signifie que les signaux d\u2019optimisation arrivent souvent trop tard pour guider r\u00e9ellement la prise de d\u00e9cision. <\/p> \n \n

C\u2019est l\u00e0 que la strat\u00e9gie Value Bidding on Steroids<\/strong> s\u2019est av\u00e9r\u00e9e essentielle : une approche qui maximise la puissance des donn\u00e9es de premi\u00e8re main pour pr\u00e9dire la valeur future de chaque utilisateur d\u00e8s sa toute premi\u00e8re interaction. Au cours de la session, Paolo a d\u00e9montr\u00e9 comment mettre en \u0153uvre des mod\u00e8les pr\u00e9dictifs qui g\u00e9n\u00e8rent des scores de prospects, des probabilit\u00e9s de conversion et une LTV estim\u00e9e d\u00e8s les premiers points de contact, transformant chaque point de donn\u00e9e en un signal pr\u00eat \u00e0 \u00eatre activ\u00e9 sur des plateformes telles que Google, Meta, et bien d\u2019autres. <\/p> \n \n

Pour les participants, ce fut une occasion unique de voir en action une strat\u00e9gie qui d\u00e9place l\u2019attention des simples conversions vers la valeur totale du cycle de vie du client, stimulant la performance \u00e0 court terme tout en augmentant la rentabilit\u00e9 \u00e0 long terme.<\/p> \n","protected":false},"excerpt":{"rendered":"

Bytek a particip\u00e9 \u00e0 la Hero Conf 2025, l\u2019\u00e9v\u00e9nement international de r\u00e9f\u00e9rence pour le r\u00e9f\u00e9rencement payant et le marketing \u00e0 la performance, en apportant sur sc\u00e8ne une vision avanc\u00e9e des ench\u00e8res aliment\u00e9es par l\u2019intelligence pr\u00e9dictive. Sur notre stand, les participants ont pu explorer les capacit\u00e9s de la Bytek Prediction Platform, tandis que Paolo Dello […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2166","page","type-page","status-publish","hentry"],"yoast_head":"\nConf\u00e9rence PPC Hero 2025 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek \u00e9tait pr\u00e9sent \u00e0 la Hero Conf 2025 pour montrer comment transformer les donn\u00e9es de premi\u00e8re main en valeur r\u00e9elle, gr\u00e2ce \u00e0 des strat\u00e9gies d\u2019ench\u00e8res pr\u00e9dictives capables de propulser la performance au-del\u00e0 des conversions, vers une croissance durable et \u00e0 long terme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/fr\/evenements\/conference-ppc-hero-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00e9rence PPC Hero 2025 - 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