{"id":1982,"date":"2026-02-06T09:39:58","date_gmt":"2026-02-06T09:39:58","guid":{"rendered":"https:\/\/www.bytek.ai\/ai-commerce-2026\/"},"modified":"2026-08-03T13:45:14","modified_gmt":"2026-08-03T13:45:14","slug":"ai-commerce-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/ai-commerce-2026\/","title":{"rendered":"AI Commerce 2026"},"content":{"rendered":"<p data-start=\"0\" data-end=\"366\">Lors de l\u2019<strong>AI Commerce 2026<\/strong>, Bytek s\u2019est joint aux marques, d\u00e9taillants et professionnels du marketing et des donn\u00e9es pour discuter de <strong>la mani\u00e8re dont l\u2019intelligence artificielle remod\u00e8le la performance de l\u2019e-commerce, l\u2019investissement m\u00e9dia et la prise de d\u00e9cision<\/strong> dans un paysage de plus en plus d\u00e9fini par la confidentialit\u00e9 et les donn\u00e9es de premi\u00e8re partie.<\/p>\n<p data-start=\"368\" data-end=\"848\">Pendant l&rsquo;\u00e9v\u00e9nement, <strong>Valentina Tortolini, Directrice scientifique marketing chez Bytek<\/strong>, a anim\u00e9 la session <em data-start=\"463\" data-end=\"534\">IA et donn\u00e9es de premi\u00e8re partie pour d\u00e9passer les limites des ench\u00e8res traditionnelles<\/em> de 14h10 \u00e0 14h40, illustrant comment les <strong>mod\u00e8les pr\u00e9dictifs<\/strong> pouvaient transformer les donn\u00e9es propri\u00e9taires en <strong>signaux ax\u00e9s sur la valeur utilisables dans les strat\u00e9gies d&rsquo;ench\u00e8res<\/strong>, am\u00e9liorant l&rsquo;efficacit\u00e9 des investissements m\u00e9dia et permettant le passage d&rsquo;une optimisation r\u00e9active bas\u00e9e sur les \u00e9v\u00e9nements pass\u00e9s \u00e0 une approche pr\u00e9dictive ax\u00e9e sur la valeur future des utilisateurs.<\/p>\n<p data-start=\"850\" data-end=\"1155\" data-is-last-node=\"\" data-is-only-node=\"\">La session \u00e9tait con\u00e7ue pour les dirigeants de l&rsquo;e-commerce et du commerce de d\u00e9tail, les \u00e9quipes marketing et performance, les \u00e9quipes de donn\u00e9es et d&rsquo;analyse, et tous les professionnels cherchant \u00e0 rendre leurs strat\u00e9gies d&rsquo;activation m\u00e9dia plus mesurables, r\u00e9silientes et align\u00e9es avec les \u00e9cosyst\u00e8mes num\u00e9riques actuels gr\u00e2ce \u00e0 l&rsquo;utilisation de l&rsquo;IA et des donn\u00e9es de premi\u00e8re partie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de l\u2019AI Commerce 2026, Bytek s\u2019est joint aux marques, d\u00e9taillants et professionnels du marketing et des donn\u00e9es pour discuter de la mani\u00e8re dont l\u2019intelligence artificielle remod\u00e8le la performance de l\u2019e-commerce, l\u2019investissement m\u00e9dia et la prise de d\u00e9cision dans un paysage de plus en plus d\u00e9fini par la confidentialit\u00e9 et les donn\u00e9es de premi\u00e8re partie. 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