{"id":1982,"date":"2026-02-06T09:39:58","date_gmt":"2026-02-06T09:39:58","guid":{"rendered":"https:\/\/www.bytek.ai\/ai-commerce-2026\/"},"modified":"2026-06-06T07:38:16","modified_gmt":"2026-06-06T07:38:16","slug":"ai-commerce-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/ai-commerce-2026\/","title":{"rendered":"AI Commerce 2026"},"content":{"rendered":"<p data-start=\"0\" data-end=\"366\">Bytek a particip\u00e9 \u00e0 <strong>AI Commerce 2026<\/strong>, la conf\u00e9rence avanc\u00e9e d\u00e9di\u00e9e \u00e0 l&rsquo;<strong>Intelligence Artificielle appliqu\u00e9e \u00e0 l&rsquo;e-commerce<\/strong>, r\u00e9unissant des marques, des d\u00e9taillants et des professionnels du marketing et des donn\u00e9es pour explorer comment l&rsquo;IA remodelait les strat\u00e9gies de performance, les mod\u00e8les d&rsquo;investissement m\u00e9dia et les processus de prise de d\u00e9cision dans un environnement de plus en plus ax\u00e9 sur la confidentialit\u00e9 et les donn\u00e9es de premi\u00e8re partie.<\/p>\n<p data-start=\"368\" data-end=\"848\">Pendant l&rsquo;\u00e9v\u00e9nement, <strong>Valentina Tortolini, Directrice scientifique marketing chez Bytek<\/strong>, a anim\u00e9 la session <em data-start=\"463\" data-end=\"534\">IA et donn\u00e9es de premi\u00e8re partie pour d\u00e9passer les limites des ench\u00e8res traditionnelles<\/em> de 14h10 \u00e0 14h40, illustrant comment les <strong>mod\u00e8les pr\u00e9dictifs<\/strong> pouvaient transformer les donn\u00e9es propri\u00e9taires en <strong>signaux ax\u00e9s sur la valeur utilisables dans les strat\u00e9gies d&rsquo;ench\u00e8res<\/strong>, am\u00e9liorant l&rsquo;efficacit\u00e9 des investissements m\u00e9dia et permettant le passage d&rsquo;une optimisation r\u00e9active bas\u00e9e sur les \u00e9v\u00e9nements pass\u00e9s \u00e0 une approche pr\u00e9dictive ax\u00e9e sur la valeur future des utilisateurs.<\/p>\n<p data-start=\"850\" data-end=\"1155\" data-is-last-node=\"\" data-is-only-node=\"\">La session \u00e9tait con\u00e7ue pour les dirigeants de l&rsquo;e-commerce et du commerce de d\u00e9tail, les \u00e9quipes marketing et performance, les \u00e9quipes de donn\u00e9es et d&rsquo;analyse, et tous les professionnels cherchant \u00e0 rendre leurs strat\u00e9gies d&rsquo;activation m\u00e9dia plus mesurables, r\u00e9silientes et align\u00e9es avec les \u00e9cosyst\u00e8mes num\u00e9riques actuels gr\u00e2ce \u00e0 l&rsquo;utilisation de l&rsquo;IA et des donn\u00e9es de premi\u00e8re partie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek a particip\u00e9 \u00e0 AI Commerce 2026, la conf\u00e9rence avanc\u00e9e d\u00e9di\u00e9e \u00e0 l&rsquo;Intelligence Artificielle appliqu\u00e9e \u00e0 l&rsquo;e-commerce, r\u00e9unissant des marques, des d\u00e9taillants et des professionnels du marketing et des donn\u00e9es pour explorer comment l&rsquo;IA remodelait les strat\u00e9gies de performance, les mod\u00e8les d&rsquo;investissement m\u00e9dia et les processus de prise de d\u00e9cision dans un environnement de plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-1982","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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