{"id":1940,"date":"2025-12-01T22:21:09","date_gmt":"2025-12-01T22:21:09","guid":{"rendered":"https:\/\/www.bytek.ai\/brands-for-less-group-choisit-la-plateforme-de-prediction-bytek-lia-au-service-de-lacquisition-client\/"},"modified":"2026-06-06T07:38:21","modified_gmt":"2026-06-06T07:38:21","slug":"brands-for-less-group-choisit-la-plateforme-de-prediction-bytek-lia-au-service-de-lacquisition-client","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/communiques-de-presse\/brands-for-less-group-choisit-la-plateforme-de-prediction-bytek-lia-au-service-de-lacquisition-client\/","title":{"rendered":"Brands for Less Group choisit la plateforme de pr\u00e9diction Bytek : l\u2019IA au service de l\u2019acquisition client"},"content":{"rendered":"<p id=\"\"><em id=\"\">Milan, le 23 octobre 2025<\/em> \u2013 Bytek, la soci\u00e9t\u00e9 martech du groupe Datrix, annonce une nouvelle initiative en collaboration avec <strong id=\"\">Brands for Less (BFL) Group<\/strong>, une cha\u00eene de vente au d\u00e9tail \u00e0 prix r\u00e9duits op\u00e9rant dans les <strong id=\"\">r\u00e9gions du CCG et de l\u2019Asie du Sud-Est, avec un si\u00e8ge social aux \u00c9mirats arabes unis<\/strong>. Ce partenariat d\u00e9coule de <strong id=\"\">l\u2019expansion strat\u00e9gique du groupe Datrix dans la r\u00e9gion<\/strong>, renfor\u00e7ant son engagement sur le march\u00e9 \u00e9mirati. <\/p>\n<p id=\"\">L\u2019objectif du projet est d\u2019am\u00e9liorer la <strong id=\"\">performance de l\u2019acquisition client<\/strong> <strong id=\"\">gr\u00e2ce \u00e0 l\u2019automatisation du marketing et aux strat\u00e9gies de m\u00e9dias payants<\/strong>, en s\u2019appuyant sur une approche plus efficace de la collecte, de la gestion et de l\u2019analyse des donn\u00e9es de premi\u00e8re main.<\/p>\n<p id=\"\">Au c\u0153ur de cette collaboration se trouve la <strong id=\"\">Bytek Prediction Platform<\/strong>, une solution aliment\u00e9e par l\u2019IA qui permet \u00e0 Brands for Less de <strong id=\"\">r\u00e9concilier le comportement des utilisateurs<\/strong>, en agr\u00e9geant et en centralisant les donn\u00e9es provenant des magasins physiques et de sa plateforme en ligne.<\/p>\n<p id=\"\">La plateforme offre \u00e0 Brands for Less Group une vue d\u2019ensemble compl\u00e8te et d\u00e9taill\u00e9e de son audience, permettant des campagnes de communication optimis\u00e9es et une notori\u00e9t\u00e9 de marque accrue. Plus pr\u00e9cis\u00e9ment, la Bytek Prediction Platform permet : <\/p>\n<ul id=\"\">\n<li id=\"\"><strong id=\"\">L\u2019attribution pr\u00e9dictive de la LTV<br \/>\n<\/strong>Des mod\u00e8les d\u2019IA avanc\u00e9s estiment la valeur vie de chaque client, des nouveaux acheteurs aux clients fid\u00e8les existants, aidant \u00e0 identifier les segments les plus pr\u00e9cieux pour les campagnes de vente incitative par e-mail et fournissant des signaux de conversion enrichis aux plateformes publicitaires.<\/li>\n<li id=\"\"><strong id=\"\">Le clustering de clients<br \/>\n<\/strong>\u00c0 l\u2019aide d\u2019algorithmes bas\u00e9s sur l\u2019IA, les clients sont segment\u00e9s en clusters sp\u00e9cifiques (Top Client, Client Fid\u00e8le, Client en Risque d\u2019Attrition), permettant la cr\u00e9ation d\u2019audiences sources performantes pour les campagnes publicitaires.<\/li>\n<\/ul>\n<p id=\"\">Gr\u00e2ce \u00e0 ces fonctionnalit\u00e9s, le groupe b\u00e9n\u00e9ficie d\u2019<strong id=\"\">une vision compl\u00e8te du comportement d\u2019achat des clients<\/strong>, optimisant les strat\u00e9gies de marketing num\u00e9rique et am\u00e9liorant l\u2019acquisition de clients \u00e0 haute valeur ajout\u00e9e.<\/p>\n<p id=\"\">De plus, en envoyant des signaux de conversion enrichis et des audiences de premi\u00e8re main aux plateformes publicitaires, Brands for Less Group peut mieux identifier les consommateurs \u00e0 fort potentiel, en distinguant les acheteurs occasionnels des futurs clients fid\u00e8les.<\/p>\n<p id=\"\"><em id=\"\">\u00ab Nous sommes ravis de nous associer \u00e0 Brands for Less Group, en pla\u00e7ant la plateforme de pr\u00e9diction bas\u00e9e sur l\u2019IA de Bytek au c\u0153ur de leur strat\u00e9gie marketing. Cette collaboration d\u00e9montre notre engagement continu envers le march\u00e9 des \u00c9mirats arabes unis et notre volont\u00e9 d\u2019aider les marques locales \u00e0 transformer leurs donn\u00e9es en informations exploitables, stimulant ainsi l\u2019acquisition et la fid\u00e9lisation des clients dans un paysage de plus en plus concurrentiel. \u00bb <\/em>a comment\u00e9 Luca Filigheddu, Senior Executive Business Development chez Bytek.<\/p>\n<p id=\"\">Con\u00e7ue pour garantir les plus hauts standards de s\u00e9curit\u00e9 et de confidentialit\u00e9, la plateforme offrira aux utilisateurs de Brands For Less des exp\u00e9riences personnalis\u00e9es, renfor\u00e7ant ainsi leur fid\u00e9lit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milan, le 23 octobre 2025 \u2013 Bytek, la soci\u00e9t\u00e9 martech du groupe Datrix, annonce une nouvelle initiative en collaboration avec Brands for Less (BFL) Group, une cha\u00eene de vente au d\u00e9tail \u00e0 prix r\u00e9duits op\u00e9rant dans les r\u00e9gions du CCG et de l\u2019Asie du Sud-Est, avec un si\u00e8ge social aux \u00c9mirats arabes unis. Ce partenariat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1941,"parent":2187,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-templates\/page-single-press.php","meta":{"footnotes":""},"class_list":["post-1940","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands for Less Group choisit la plateforme de pr\u00e9diction Bytek<\/title>\n<meta name=\"description\" content=\"Bytek annonce Brands for Less comme nouveau client, am\u00e9liorant l\u2019acquisition de clients et la performance marketing gr\u00e2ce aux pr\u00e9dictions bas\u00e9es sur l\u2019IA et \u00e0 l\u2019activation des donn\u00e9es de premi\u00e8re main.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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