{"id":1867,"date":"2026-02-23T10:50:06","date_gmt":"2026-02-23T10:50:06","guid":{"rendered":"https:\/\/www.bytek.ai\/netcomm-forum-2026\/"},"modified":"2026-06-06T07:38:16","modified_gmt":"2026-06-06T07:38:16","slug":"netcomm-forum-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/netcomm-forum-2026\/","title":{"rendered":"Netcomm Forum 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek a particip\u00e9 au<strong> Netcomm Forum<\/strong>, l&rsquo;\u00e9v\u00e9nement cl\u00e9 de l&rsquo;\u00e9cosyst\u00e8me du commerce num\u00e9rique italien, apportant sa perspective sur la mani\u00e8re dont l&rsquo;IA et les donn\u00e9es de premi\u00e8re partie remod\u00e8lent le marketing, la performance et l&rsquo;exp\u00e9rience client. Au <strong>Stand D77<\/strong>, nous avons partag\u00e9 une approche plus avanc\u00e9e et ax\u00e9e sur les donn\u00e9es pour activer et faire \u00e9voluer les strat\u00e9gies marketing. <\/p>\n<p class=\"isSelectedEnd\">Pendant l&rsquo;\u00e9v\u00e9nement, nous nous sommes concentr\u00e9s sur <strong>la mani\u00e8re de d\u00e9passer les donn\u00e9es fragment\u00e9es et les points de contact d\u00e9connect\u00e9s en construisant une base de donn\u00e9es coh\u00e9rente<\/strong> capable de regrouper les signaux CRM, web, d&rsquo;application et transactionnels dans une <strong>couche unifi\u00e9e pr\u00eate pour l&rsquo;analyse et l&rsquo;activation<\/strong>, permettant aux \u00e9quipes de travailler avec une vision plus claire et plus fiable de leurs clients. De plus, nous avons montr\u00e9 comment <strong>nos mod\u00e8les pr\u00e9dictifs<\/strong> peuvent aider les entreprises \u00e0 passer d&rsquo;une logique r\u00e9active \u00e0 une prise de d\u00e9cision prospective en identifiant non seulement ce que les utilisateurs ont fait, mais aussi ce qu&rsquo;ils sont susceptibles de faire ensuite et la valeur qu&rsquo;ils peuvent g\u00e9n\u00e9rer au fil du temps. Cela permet de guider le ciblage, la personnalisation et l&rsquo;allocation budg\u00e9taire avec une plus grande pr\u00e9cision.  <\/p>\n<p class=\"isSelectedEnd\">Le r\u00e9sultat est <strong>des campagnes plus efficaces, une meilleure qualit\u00e9 d&rsquo;audience et un impact mesurable sur la performance<\/strong>, avec des cas d&rsquo;utilisation allant de l&rsquo;<strong>ench\u00e8re bas\u00e9e sur la valeur<\/strong> et la <strong>pr\u00e9vention de l&rsquo;attrition<\/strong> au <strong>marketing de cycle de vie<\/strong> et \u00e0 la <strong>segmentation avanc\u00e9e<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Notre approche a \u00e9t\u00e9 pr\u00e9sent\u00e9e comme un moyen de s&rsquo;int\u00e9grer <strong>directement dans les infrastructures de donn\u00e9es existantes<\/strong>, \u00e9vitant une complexit\u00e9 inutile et permettant des cycles d&rsquo;activation plus rapides, afin que les informations puissent \u00eatre op\u00e9rationnalis\u00e9es imm\u00e9diatement sur des canaux tels que les m\u00e9dias payants, le CRM et les exp\u00e9riences sur site.<\/p>\n<p class=\"isSelectedEnd\">Au Stand D77, nous avons partag\u00e9 des <strong>exemples pratiques et des cas d&rsquo;utilisation r\u00e9els<\/strong>, montrant comment les signaux pr\u00e9dictifs peuvent \u00eatre int\u00e9gr\u00e9s dans les flux de travail marketing quotidiens pour soutenir l&rsquo;optimisation continue et des d\u00e9cisions plus \u00e9clair\u00e9es.<\/p>\n<p>La discussion s&rsquo;est av\u00e9r\u00e9e particuli\u00e8rement pertinente pour les  <strong>d\u00e9taillants, les acteurs du commerce \u00e9lectronique et les \u00e9quipes marketing et de donn\u00e9es<\/strong>  cherchant \u00e0 faire \u00e9voluer leurs strat\u00e9gies, \u00e0 r\u00e9duire les inefficacit\u00e9s et \u00e0 construire une approche plus \u00e9volutive et p\u00e9renne de la croissance ax\u00e9e sur les donn\u00e9es, transformant l&rsquo;IA en un moteur concret d&rsquo;impact commercial plut\u00f4t qu&rsquo;en une simple couche analytique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek a particip\u00e9 au Netcomm Forum, l&rsquo;\u00e9v\u00e9nement cl\u00e9 de l&rsquo;\u00e9cosyst\u00e8me du commerce num\u00e9rique italien, apportant sa perspective sur la mani\u00e8re dont l&rsquo;IA et les donn\u00e9es de premi\u00e8re partie remod\u00e8lent le marketing, la performance et l&rsquo;exp\u00e9rience client. Au Stand D77, nous avons partag\u00e9 une approche plus avanc\u00e9e et ax\u00e9e sur les donn\u00e9es pour activer et faire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-1867","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netcomm Forum 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Au Netcomm Forum (Stand D77), Bytek a d\u00e9montr\u00e9 comment l&#039;IA pr\u00e9dictive et les donn\u00e9es de premi\u00e8re partie peuvent \u00eatre exploit\u00e9es pour am\u00e9liorer le ciblage, l&#039;activation et la performance sur l&#039;ensemble de la strat\u00e9gie marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/fr\/evenements\/netcomm-forum-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netcomm Forum 2026 - 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