{"id":1698,"date":"2026-01-07T16:52:18","date_gmt":"2026-01-07T16:52:18","guid":{"rendered":"https:\/\/www.bytek.ai\/ai-festival-2026\/"},"modified":"2026-06-06T07:38:15","modified_gmt":"2026-06-06T07:38:15","slug":"ai-festival-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/fr\/evenements\/ai-festival-2026\/","title":{"rendered":"AI Festival 2026"},"content":{"rendered":"<p data-start=\"85\" data-end=\"505\">Bytek <strong data-start=\"91\" data-end=\"104\">a particip\u00e9<\/strong> \u00e0 l\u2019AI Festival 2026, l\u2019\u00e9v\u00e9nement international d\u00e9di\u00e9 \u00e0 l\u2019intelligence artificielle qui rassemble experts, entreprises, startups et investisseurs pour explorer les applications \u00e9thiques et commerciales de l\u2019IA.<br data-start=\"307\" data-end=\"310\"\/>L\u2019\u00e9dition 2026 <strong data-start=\"327\" data-end=\"341\">s\u2019est tenue<\/strong> \u00e0 Milan les 21 et 22 janvier \u00e0 l\u2019Universit\u00e9 Bocconi, avec un programme riche en conf\u00e9rences, panels et cas d\u2019usage r\u00e9els ax\u00e9s sur l\u2019IA, la science des donn\u00e9es et l\u2019innovation.<\/p>\n<p data-start=\"507\" data-end=\"812\">Bytek <strong data-start=\"513\" data-end=\"528\">\u00e9tait pr\u00e9sent<\/strong> avec un stand et <strong data-start=\"546\" data-end=\"576\">a tenu une conf\u00e9rence programm\u00e9e<\/strong> le 21 janvier, de 16h00 \u00e0 16h20, intitul\u00e9e : <strong data-start=\"624\" data-end=\"731\">\u00ab Data Science for Marketers: Predictive Modeling and Incremental Activations Based on First-Party Data \u00bb<\/strong>, pr\u00e9sent\u00e9e par <strong>Camilla Varrella, Sp\u00e9cialiste Marketing &#038; Communication chez Bytek.<\/strong><\/p>\n<p data-start=\"814\" data-end=\"1418\">La session <strong data-start=\"826\" data-end=\"839\">a mis en avant<\/strong> comment la plateforme de pr\u00e9diction Bytek <strong data-start=\"874\" data-end=\"885\">permet<\/strong> une utilisation avanc\u00e9e des donn\u00e9es de premi\u00e8re main gr\u00e2ce \u00e0 une architecture zero-copy, capable d\u2019unifier, d\u2019enrichir et d\u2019activer les informations sans ajouter de complexit\u00e9 op\u00e9rationnelle.<br data-start=\"1053\" data-end=\"1056\"\/>Trois cas concrets <strong data-start=\"1079\" data-end=\"1097\">ont \u00e9t\u00e9 pr\u00e9sent\u00e9s<\/strong> : l\u2019adoption du Value-Based Bidding pour Fluida, la personnalisation via l\u2019Interest Modeling dans le projet Wellmakers, et l\u2019optimisation omnicanale avec des mod\u00e8les pr\u00e9dictifs pour Iper La Grande I, soulignant comment ces approches <strong data-start=\"1323\" data-end=\"1331\" data-is-only-node=\"\">aident<\/strong> les \u00e9quipes marketing \u00e0 acc\u00e9l\u00e9rer le time-to-value et \u00e0 prendre des d\u00e9cisions d\u2019activation plus \u00e9clair\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek a particip\u00e9 \u00e0 l\u2019AI Festival 2026, l\u2019\u00e9v\u00e9nement international d\u00e9di\u00e9 \u00e0 l\u2019intelligence artificielle qui rassemble experts, entreprises, startups et investisseurs pour explorer les applications \u00e9thiques et commerciales de l\u2019IA.L\u2019\u00e9dition 2026 s\u2019est tenue \u00e0 Milan les 21 et 22 janvier \u00e0 l\u2019Universit\u00e9 Bocconi, avec un programme riche en conf\u00e9rences, panels et cas d\u2019usage r\u00e9els ax\u00e9s sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-1698","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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