{"id":2738,"date":"2026-09-09T10:59:18","date_gmt":"2026-09-09T10:59:18","guid":{"rendered":"https:\/\/www.bytek.ai\/veranstaltungen\/ecom-edit-health-beauty-east-2026\/"},"modified":"2026-09-14T14:07:45","modified_gmt":"2026-09-14T14:07:45","slug":"ecom-edit-health-beauty-east-2026","status":"publish","type":"page","link":"https:\/\/www.bytek.ai\/de\/veranstaltungen\/ecom-edit-health-beauty-east-2026\/","title":{"rendered":"eCom Edit: Health &#038; Beauty East 2026"},"content":{"rendered":"<p class=\"isSelectedEnd\">Bytek nahm an eCom Edit: Health &#038; Beauty East 2026 teil, wo sich E-Commerce- und Digitalverantwortliche aus den Bereichen Gesundheit, Beauty und Wellness einen Tag lang \u00fcber Wachstum, Customer Experience und die Weiterentwicklung des Onlinehandels austauschten.<\/p>\n<p class=\"isSelectedEnd\">Im Laufe der Veranstaltung diskutierten wir dar\u00fcber, wie First-Party-Daten und Predictive AI Marken dabei unterst\u00fctzen k\u00f6nnen, \u00fcber allgemeine Segmentierungen hinauszugehen, Kunden mit h\u00f6herem Potenzial zu identifizieren, Akquisitions- und Retention-Strategien zu st\u00e4rken und entlang der gesamten Customer Journey relevantere Erlebnisse zu schaffen.<\/p>\n<p>Dar\u00fcber hinaus haben wir beleuchtet, wie Verhaltens-, Transaktions-, CRM- und E-Commerce-Daten in pr\u00e4diktive Signale umgewandelt werden k\u00f6nnen, um Audience Activation, Personalisierung, die Optimierung des Customer Lifetime Value, Churn-Pr\u00e4vention, Wiederholungsk\u00e4ufe und einen effizienteren Mediaeinsatz zu unterst\u00fctzen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bytek nahm an eCom Edit: Health &#038; Beauty East 2026 teil, wo sich E-Commerce- und Digitalverantwortliche aus den Bereichen Gesundheit, Beauty und Wellness einen Tag lang \u00fcber Wachstum, Customer Experience und die Weiterentwicklung des Onlinehandels austauschten. Im Laufe der Veranstaltung diskutierten wir dar\u00fcber, wie First-Party-Daten und Predictive AI Marken dabei unterst\u00fctzen k\u00f6nnen, \u00fcber allgemeine Segmentierungen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2122,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-single-event.php","meta":{"footnotes":""},"class_list":["post-2738","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCom Edit: Health &amp; Beauty East 2026 - Bytek<\/title>\n<meta name=\"description\" content=\"Bytek nahm an eCom Edit: Health &amp; Beauty East 2026 teil, um dar\u00fcber zu sprechen, wie Predictive AI und First-Party-Daten den Kundenwert, das Targeting und die E-Commerce-Performance verbessern k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bytek.ai\/de\/veranstaltungen\/ecom-edit-health-beauty-east-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCom Edit: Health &amp; 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